19August2017

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Shelley Spector

Shelley Spector

Founder of the Museum of Public Relations

Spector is president of NYC-based Spector & Associates, a b-to-b agency founded in 1991. In its 25 years, the firm has represented dozens of global brands--including AT&T, Bayer Corp., Goldman Sachs, Harris Corp., and ITT Corp.--and has won more than 40 industry awards, including the Gold Quill, Silver Anvil, and SABRE.

Prior to founding the firm, she was an account executive for financial services clients at Hill & Knowlton and Ruder Finn.  She also was press manager at the American Stock Exchange.

Spector is an adjunct professor for the M.A. program in Corporate Communications at Baruch College, currently teaching a course she developed, “From Plato to Twitter: a History of Influence, Media and Public Opinion.”  Additionally, she is co-author of “Public Relations for the Public Good: How PR has shaped America’s social movements,” due out in August 2016.   

Before joining Baruch’s faculty, she taught a variety of graduate-level corporate communications courses at NYU. In addition, she has also led seminars and workshops at corporations through the U.S. on the development of the “Big Idea.”

In 1997, she founded the Museum of Public Relations, a 501 c 3 educational institution that currently resides at Baruch College/City Univ. of NY.  It exhibits rare artifacts, historical documents and photographs and holds nearly 700 public relations books, some more than 100 years old.  Its website houses reference materials, an interactive PR timeline and digital versions of historic books, as well as one-of-a-kind video interviews with Edward Bernays, Dan Edelman, Harold Burson, among many others. The museum Facebook page, which features daily educational postings, has more than 7000 followers. It is used as a teaching tool in classrooms around the world.

Spector earned her B.A. in Journalism from the University of Rhode Island, and an M.S. in TV/Radio/Film at the Newhouse School at Syracuse University.

Spector is a member of the Arthur Page Society, PRSA, and the Association of Educators in Journalism and Mass Communication. She lives in Millburn, NJ with her husband and business partner, Barry Spector.  Together they have two grown children.

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