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Lavinia Chican

Lavinia ChicanSenior Partner, McCann PR Romania

Lavia is a top public relationship specialist with 18 years of experience, out of which 14 spent working with global brands in areas like FMCG, energy, consumer lifestyle & sports. Presently, Lavinia oversees the overall company business strategy, as well as the coordination of the new GREATEENS platform, a McCann PR initiative designed for the discovery, developments & promotions of new influencers. At the same time, Lavinia is responsible for coordinating the communication strategies on accounts such as Coca-Cola Romania, Coca-Cola HBC, COSR, Carrefour, Strauss Group.
In the same time, following her passion for tennis, Lavinia coordinates, for more than 10 years the communication for BRD Nastase – Tiriac Trophy competition, the most important tournament in SEE. In the same time, she is involved in organizing the McCann Conferences on themes like leadership, education, innovation and sport.

Along the years, she developed and managed top award-winning projects including most recent ones in:

► McCann PR Agency of the year, Romanian PR Awards; McCann Agency of the year, Biz Awards; Creativity in PR, Biz Awards; Business Performance Award, Biz Awards;
► 3 x Golden Awards for Excellence: two for “The Coca-Cola Bracelet Bottle” & one for Coca-Cola “Next Big Vlogger. Creating the stars of a new generation”
► 5 x Silver Awards for Excellence: two for Coca-Cola HBC Romania “Think BIGar”, one for Coca-Cola “EveryONE. Leadership Conference”, one for “The Coca-Cola Bracelet Bottle” and one for Coca-Cola “Next Big Vlogger. Creating the stars of a new generation”.
► Gold FIBRA „Radar for Good” Coca-Cola Romania;
► Gold Effie for Dorna „Grija pentru copii” campaign.