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Kate Joynes-Burgess

Kate JBManaging Director, Digital Innovation & Integrated Marketing Europe & Africa, cohn&wolfe

Kate is an experienced digital changemaker driving innovation across BCW’s diverse European client base. In 2017 she was named as one of the Holmes Report’s Innovator 25 industry leaders across EMEA, professionals who are deemed to have "elevated and evolved engagement and influence” in marketing and communications across the region. Leading a multi-disciplinary team of digital, social and content specialists in the UK and across Europe, Kate provides strategic direction across every phase of the campaign journey from insights and strategy to content creation, optimisation and measurement for clients as diverse as Pfizer, Maserati and Barclaycard. Kate develops strategic relationships with creative technology partners to deliver breakthrough campaigns for her clients including an industry first, multi-award winning chatbot with Boehringer Ingelheim to support patients with asthma. Going even deeper than campaign activations, Kate also specialises in digital transformation and organisational change, partnering with senior management to reshape communications and marketing teams to deliver integrated programmes. A deep believer in the role of technology for good, Kate serves as a business ambassador for charity, the Virtual Doctors, which leverages mobile tech to save lives in rural Zambia.