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Mark Perkins

Mark Perkins 2Executive Creative Director, W Communications

Mark is recognised as one of the leading creatives in the UK, having won close to 100 major awards in the past decade. He was creative lead for the NHS Missing Type campaign which saw brands, organisations and individuals dropping the letters of the blood groups A, B and O from their logos and social media profiles to raise awareness of the decrease in blood donors. The campaign broke all blood donor registration records in England and became a global campaign the following year, winning three Cannes Lions, including Gold in Health & Wellness and a Bronze in Creative Excellence.

Mark joined W as Executive Creative Director in 2017 where his roster of clients include Unilever, Levi’s, Three Mobile, Major League Baseball and men’s mental health charity CALM.