Agenție: Graffiti PR

We grow Romania BIO, together!

Investing in BIO agriculture is a concrete ACT FOR FOOD through which Carrefour provides healthy, high-quality food at fair prices, for consumers everywhere in the world. In Romania, only 1% of total agriculture production is BIO and the consumptions sums up only 2% of the retail market.

The science of caring

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

The science of caring

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

PANTENE OFFER STRENGTH

After several years with only few communication initiatives implemented, Pantene, one of the most loved beauty brands in the world, had a single-digit market share on the local market. P&G needed to take quick action to change the situation.

The Giving Tree

UniCredit Bank continues a decade old tradition and supports the largest cultural event in Romania – The Sibiu International Theatre Festival (FITS) – a major celebration of arts: 540 events and lots of sponsors, including 5 other banks. How could UniCredit brand activation stand out?

100 ABSOLUT Artists

Romanians do enjoy consuming arts & culture, but they do not seek it in an active way.
In this equation, in 2018 entered ABSOLUT, the leading brand in the Imported Vodka category. This is a brand that breaths creativity, from selling it to the consumers to challenging the communication industry to prove creative skills repeatedly to live up to the Absolut brand legacy.

The science of caring

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

#HMStyleMap

H&M, the fashion democratizer brand present in Romania since 2011, has always been a benchmark of style in matters of communication also. With top entertainment global partnerships and campaign, H&M never actually developed a local comms campaign for the launch of a new collection in Romania. Until this summer. Our brief? Develop the first local campaign for the launch of the H&M summer collection. Our challenge? Make it BIG, whilst keeping it all online.

Renault Day 2017

Group Renault redesigned in 2017 the principles that stand at the core of the organization. In the same time, the new Dacia Duster was being launched and needed to be communicated in a balanced integration with the new corporate principles.
This context gave us the opportunity to reshape a classic internal event and turn it into an integrated communication tool that accessed Groupe Renault Romania people in the fastest possible way.

New Life for Old Clothes

NGO Act for Tomorrow is constantly preoccupied to promote social responsibility and educate people on bettering their life quality in a way that preserves resources. A 2019 study on consumer behavior showed that we frequently wear on average only 20 of our clothes. Sounds wasteful, right? At the same time, textile waste is the 2nd biggest pollution source on the planet, while in Romania textile recycling infrastructure is a highly debated topic in the Chamber of Commerce and Industry.