Agenție: Graffiti PR

Vocational Romania

Two years ago, OMV Petrom looked for a solution to address a three-fold issue: on one hand, the company had an ageing workforce, with lack of skilled craftsmen affecting long term performance. On the other hand, with operations in 300+ communities, the company needed to create job alternatives to prevent mono-industrialism.

Performance has a future

On the night of September 4, 2017 Romania was losing against Montenegro and missed the qualification to the 2018 World Cup. Yet another failure, as the last time we qualified for a World Cup was with Hagi leading the way for us at the 1998 (!) Coupe du Monde in France.
So, Gillette decided to team up with the Romanian Football Federation not as a sponsor of the National Team, but more as a supporter of the future of football in Romania.

Performance has a future

On the night of September 4, 2017 Romania was losing against Montenegro and missed the qualification to the 2018 World Cup. Yet another failure, as the last time we qualified for a World Cup was with Hagi leading the way for us at the 1998 (!) Coupe du Monde in France.
So, Gillette decided to team up with the Romanian Football Federation not as a sponsor of the National Team, but more as a supporter of the future of football in Romania.

The Creative Minds Platform

UniCredit Bank Romania designed a shared value program to address a business opportunity – an asset for brand differentiation& economic value. How? Through a platform supporting one of Europe’s fastest growing – but sadly one of Romania’s most undervalued sectors – the Cultural and Creative Industries.

The science of caring

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

1 Minute Challenge

With over 26 years of healthcare expertise, Philips Sonicare strives to give consumers the confidence that their oral health is improved when using products designed and approved by dental professionals. On a market where the number of electric toothbrush users is on an ascending trend, there are still manual users who don’t trust them, but if they were to be convinced of their effectiveness, they would be inclined to switch to electric products.

1 Minute Challenge

With over 26 years of healthcare expertise, Philips Sonicare strives to give consumers the confidence that their oral health is improved when using products designed and approved by dental professionals. On a market where the number of electric toothbrush users is on an ascending trend, there are still manual users who don’t trust them, but if they were to be convinced of their effectiveness, they would be inclined to switch to electric products.