Creative Director Spain, Hill+Knowlton Strategies
Arnau is head of creative strategy at Hill+Knowlton Strategies Spain. His role is to oversee the agency’s creative output as well as to enhance its creative offer and culture. He delivers a unique breadth and depth of expertise, having worked for a wide range of global brands – including P&G, Telefónica, Desigual, Intel, Danone, Boehringer Ingelheim and Pioneer – across brand & product, corporate, internal comms and public affairs. He is a firmly believer that business as a force for good, bringing together creativity, strategy and passion to help brands find and live their purpose.
Since joining H+K in 2011 his career has been closely linked to digital and creativity. He led the client team working for toy manufacturer Mattel, delivering strategic counsel and developing multi-channeled campaigns for brands such as Barbie or Fisher-Price –including the award-winning campaign ‘Somos Monster High’ to relaunch the Monster High brand in Spain.
In 2015 he moved to Madrid to oversee the agency’s digital practice, leading a multi-disciplinary team across H+K’s Madrid and Barcelona offices. During that time, he was responsible for enhancing the agency’s digital and content offer, as well as serving as a strategic team lead for a range of clients including Intel, Danone or Dolby.
Arnau holds a bachelor’s degree in Advertising and Public Relations from the University of Barcelona and a master’s degree in Branded Content and Transmedia Storytelling from INESDI Digital Business School.