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The first LIVE heart intervention with a hologram from Romania

How do you transform something you cannot see, hardly understand even by specialists, in a relevant communication topic for your brand? Even more, follow-up on a successful campaign, which clearly showed what technology could do in a surgery room? You go further and experience some more with technology. More precisely, create the most detailed 3D model of a heart from Romania, then a human size reproduction of a heart intervention by using an advanced automatic virtual environment system, and get the most detailed & fully digital representation of how a heart intervention is actually done.

The first LIVE heart intervention with a hologram from Romania

How do you transform something you cannot see, hardly understand even by specialists, in a relevant communication topic for your brand? Even more, follow-up on a successful campaign, which clearly showed what technology could do in a surgery room? You go further and experience some more with technology. More precisely, create the most detailed 3D model of a heart from Romania, then a human size reproduction of a heart intervention by using an advanced automatic virtual environment system, and get the most detailed & fully digital representation of how a heart intervention is actually done.

Long live the neighbour’s goat

The small publisher PressOne wanted to reach a much larger audience while changing Romanian society for the better and to influence the Romanian society mentality.

Internet’s Residency Exam

Self-diagnose often leads to self-medication, perpetuating a self-destructive behavior, so we wanted to educate and encourage a preventive health behavior by launching a challenge, with only one possible answer: a doctor’s education and experience cannot, under no circumstance, be replaced by online search.

Internet’s Residency Exam

Self-diagnose often leads to self-medication, perpetuating a self-destructive behavior, so we wanted to educate and encourage a preventive health behavior by launching a challenge, with only one possible answer: a doctor’s education and experience cannot, under no circumstance, be replaced by online search.

Put Responsibility Into the Light

In 2017, Raiffeisen Bank conducted an „inside out” research process to identify its strengths and weekness’, seeking to uncover existing truths about the bank which could be amplified. Most of the employees and its clients perceived the bank as an organization where `you do things properly`. Following these findings, Raiffeisen Bank decided to shift its brand signature from „We Succeed Together” to „Proper Banking” and to launch a national debate about responsibility: of individuals, of brands and, ultimately, of society as a whole.

Rompetrol Kitchen

In 2017, Rompetrol has been faced with a series of negative articles that had no connection whatsoever with the company`s current activities. Old case files from the time of the previous owner, Dinu Patriciu, as well as two asset seizure actions, affected the image of the company. Most articles were published without the company`s position on the matter, and positive articles had low visibility.

You also… deserve to be surprised

In just five years, Lidl Romania expanded with more than 200 stores and four logistical centers. Since we are constantly developing, we needed to build customer loyalty and boost the engagement level among our main clients – Lidl employees. The transformation of brand communication by shifting focus towards the emotional aspect (You deserve to be surprised!) was an opportunity to change the tone-of-voice internally, and to launch an utterly unexpected campaign.

UberGREEN Launch

Personal cars in Romania represent over 80% of passenger traffic and electric vehicles are still less than 1% of the total number of cars in Bucharest – there are still important limitations when it comes to the high costs of these cars as well as the fast charging infrastructure available – as a result, extremely few people have access to such cars. We saw that as an opportunity to launch Uber Green in Romania, a fully electric ridesharing service, first as a pilot that would then be developed in partnership with authorities and carmakers. Sharing the road to a greener future.

PANTENE OFFER STRENGTH

After several years with only few communication initiatives implemented, Pantene, one of the most loved beauty brands in the world, had a single-digit market share on the local market. P&G needed to take quick action to change the situation.