On the night of September 4, 2017 Romania was losing against Montenegro and missed the qualification to the 2018 World Cup. Yet another failure, as the last time we qualified for a World Cup was with Hagi leading the way for us at the 1998 (!) Coupe du Monde in France.
So, Gillette decided to team up with the Romanian Football Federation not as a sponsor of the National Team, but more as a supporter of the future of football in Romania.
Performance has a future Read More »
Golin’s task was to devise a communication strategy and implementation to ensure widespread visibility around the new feature, so as to help boost beer can sales and ensure brand differentiation from competitors.
Purcari Wineries is a Moldova-based company which, in late 2017, decided to list on the Bucharest Stock Exchange (BVB) through an initial public offering (IPO). Although a well-established enterprise with renowned brands in the Republic of Moldova and market leader in Romania on the premium segment, the corporate media presence of the company was limited.
Purcari Listing on the BVB Read More »
UniCredit Bank Romania designed a shared value program to address a business opportunity – an asset for brand differentiation& economic value. How? Through a platform supporting one of Europe’s fastest growing – but sadly one of Romania’s most undervalued sectors – the Cultural and Creative Industries.
The Creative Minds Platform Read More »
The story of Oltenia’s Marathon (OM) began seven years ago, as a social responsibility initiative of CEZ Group in Romania. After noticing that the event is an opportunity for the participants to reunite with old friends and competitors, we set the concept for the 2019 edition in 2019 to strengthen the connection with the entire community formed around it – employees, participants, partners.
DHL Carpathian Marathon at its 10th edition Read More »
Education for Performance (Educație pentru Performanță) is a campaign carried out together with Juventus Academy București – a football academy for 5-13 years old children. The Academy’s vision is to prepare future champions which also educated people – There’s no place for champions where’s no education.
Education for Performance Read More »
The story of Oltenia’s Marathon (OM) began seven years ago, as a social responsibility initiative of CEZ Group in Romania. After noticing that the event is an opportunity for the participants to reunite with old friends and competitors, we set the concept for the 2019 edition in 2019 to strengthen the connection with the entire community formed around it – employees, participants, partners.
More than 9,500 women in Romania are diagnosed with breast cancer every year, according to Globocan 2018. This means that every hour, one woman finds out she has breast cancer. Due to late diagnosis, a result of both poor preventive education and impaired access to screening programmes, about 8,000 women are subject to mastectomy every year. Apart from its physical implications, a mastectomy has a very high emotional impact.
On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.
Since 2012, in the last weekend of August, the CEZ Group in Romania organizes in Râmnicu Vâlcea the Marathon of Oltenia, a sporting event dedicated both to amateurs and professionals.
The participation fees collected from those registered at the event are doubled by the CEZ Group in Romania and donated to a social cause meant to contribute to the consolidation and support of the Oltenia community.
The Marathon of Oltenia 2017 – The blood hit Read More »
Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.
The science of caring Read More »
The story of the Marathon of Oltenia began in 2012, as a social responsibility initiative of CEZ Group in Romania (one of the leading energy companies in the country) focusing on the needs of the local community where the company operates, and as an encouragement to live a healthy lifestyle. Each year, the money collected through registration fees is doubled by CEZ Group in Romania and donated to a social cause in Oltenia.
Marathon runner’s gene, Oltenia’s Marathon 2018 Read More »
REGINA MARIA the Private Healthcare Network takes it upon itself to fight a bigger battle and to determine a legislative change in terms of fiscal taxation that would ease the manager’s decision in choosing medical subscriptions.
Health of the nation Read More »
REGINA MARIA the Private Healthcare Network takes it upon itself to fight a bigger battle and to determine a legislative change in terms of fiscal taxation that would ease the manager’s decision in choosing medical subscriptions.
Health of the nation Read More »
Each year, 500 new cases of childhood cancer are diagnosed in Romania. Another 5.000 children are already undergoing treatment. Unfortunately, pediatric cancers can only be treated in a handful of specialist clinics scattered throughout the country, often far from the children’s homes.
#TogetherForMagicHome Read More »
The entire idea of the “High school friends are forever” concept was to give an emotional twist to the annual fundraising KFC & Pizza Hut campaign “I want to go to high school” and to create a connection between beneficiaries (children), project ambassadors (bloggers, journalists, VIPs) and customers (donors).
High school friends are forever Read More »
Minio Studio started in 2016 as a strategic communication agency, with a keen appetite for digital projects. In less than two years, the agency reached Top Forbes on the 33rd position and almost tripled its team, up to 24 people. Though, the agency still needs to recruit talented people, with a strong digital expertise.
Storytelling in Digital – Minio recruitment campaign Read More »
Telekom Romania, one of the main players in the national telecommunication market, has adopted a courageous approach to its core business, constantly bringing new commercial offers that not only match those of the competition, but also disrupt the market. An example in this way was the campaign that Telekom launched in 2019, Mobil Nelimitat which introduced on the market for the first digital pre-to-postpaid card. It allows clients to activate their prepaid services or become subscribers in average in less than 5 minutes, through a completely digital experience.
With over 26 years of healthcare expertise, Philips Sonicare strives to give consumers the confidence that their oral health is improved when using products designed and approved by dental professionals. On a market where the number of electric toothbrush users is on an ascending trend, there are still manual users who don’t trust them, but if they were to be convinced of their effectiveness, they would be inclined to switch to electric products.
1 Minute Challenge Read More »
With over 26 years of healthcare expertise, Philips Sonicare strives to give consumers the confidence that their oral health is improved when using products designed and approved by dental professionals. On a market where the number of electric toothbrush users is on an ascending trend, there are still manual users who don’t trust them, but if they were to be convinced of their effectiveness, they would be inclined to switch to electric products.
1 Minute Challenge Read More »
After its’ #freeyourhair campaign in 2017, when the brand generated a conversation between men and women on how to express themselves through hairstyles, Batiste took a next bold step in 2018 talking freely about self-expression and challenging beauty standards.
Batiste #FreeYourHair #FreeYourMind Read More »
On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.
On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.
Romania is one of the countries in the European Union most affected by the illicit trade. In countries where stopping this phenomenon was a zero priority for the Government, it drastically diminished with a positive impact on the state budget.
National Day of Fighting Against Illicit Trade Read More »
On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.
This case is about finding the right way, make it work and not giving up. Or about the use of communication as a strategic advocay weapon. Or, briefly, how we put cigarette smuggling first on the news headlines and then on the top priority list of the Romanian Supreme Council of State Defense!
Presently, Romania is facing the hardest workforce crisis in recent history making Kaufland face quite the business and HR challenge – how to get personnel on board even for those easy and lower level jobs like store worker.
The festival Jobs. How to start a career in retail by going to a festival? Read More »
The objective of the campaign was to create awareness about the need that all stakeholders should work together, in order to increase the quality of life for multiple sclerosis patients.
#BringingUsCloser on multiple screlosis week Read More »
At the beginning of 2018, JYSK, the Scandinavian furniture retailer was planning to open about 150 new positions in Romania the following year. The company needed an employer branding campaign, aiming to position it on the labor market and to attract candidates for the positions soon to be opened.
Scandinavian style jobs Read More »
The opening of the fifth Lidl logistics center in Romania (a key point in the company’s long-term business and expansion strategy) represented a real challenge: our client needed to hire, in just three months, approximately 150 new colleagues both in the warehouse and in the administrative teams. Taking into consideration that 1 in 5 Romanians works abroad, and Romania is on the second place, after Syria, at annual emigration, it seemed at first an impossible mission.
LIDL Roman. Chose a job at home Read More »
Libra Energize is an internal competition where teams composed of the bank’s employees compete, throughout one year, in very interesting sports competitions, such as: asphalt run or mountain run, biking, swimming, climbing, kayak, CrossFit, archery, gun shooting, rally etc.
Libra Energize – A life changing program Read More »
Avenor College is one the few top schools in Romania that have an international recognition, British Schools Overseas. In the first half or 2019, Avenor looked for a way to increase awareness, upon the fact that it is the school that aims to educate future leaders; therefore, it looks forward to finding smart and enthusiastic kids. In this context, our challenge was to creatively introduce parents (aged 30-40) to the teaching alternative Avenor College offers its students, one that focuses on the child`s emotional and psychological development, enhancing his passions.
The future jobs were not invented yet Read More »
Romania holds the last place in Europe by the number of blood donors: only 1.7% of Romanians donate blood, almost 10 times less than the Danes. The first half of 2019 was marked by an acute lack of blood: in the first quarter of this year, at the Blood Transfusion Center in Bucharest, the largest blood transfusion center in the country, registered 1,100 fewer donors than in the same period of 2018, while the need for current blood remains double. In this context, the morning show of ROCK FM – Morning Glory with Răzvan Exarhu initiated a campaign encouraging people to donate blood, constant and voluntary, in partnership with the blood Transfusion center of Bucharest and Donorium, an application that makes blood donation We started the campaign from the insight that people donate blood when they are triggered by an inner resort. That resort would be, in our case, the music. Music that can change the world, because music can change people, as artist Bono said.
Romania has rocker blood Read More »
Romania holds the last place in Europe by the number of blood donors: only 1.7% of Romanians donate blood, almost 10 times less than the Danes. The first half of 2019 was marked by an acute lack of blood: in the first quarter of this year, at the Blood Transfusion Center in Bucharest, the largest blood transfusion center in the country, registered 1,100 fewer donors than in the same period of 2018, while the need for current blood remains double. In this context, the morning show of ROCK FM – Morning Glory with Răzvan Exarhu initiated a campaign encouraging people to donate blood, constant and voluntary, in partnership with the blood Transfusion center of Bucharest and Donorium, an application that makes blood donation We started the campaign from the insight that people donate blood when they are triggered by an inner resort. That resort would be, in our case, the music. Music that can change the world, because music can change people, as artist Bono said.
Romania has rocker blood Read More »
Romania holds the last place in Europe by the number of blood donors: only 1.7% of Romanians donate blood, almost 10 times less than the Danes. The first half of 2019 was marked by an acute lack of blood: in the first quarter of this year, at the Blood Transfusion Center in Bucharest, the largest blood transfusion center in the country, registered 1,100 fewer donors than in the same period of 2018, while the need for current blood remains double. In this context, the morning show of ROCK FM – Morning Glory with Răzvan Exarhu initiated a campaign encouraging people to donate blood, constant and voluntary, in partnership with the blood Transfusion center of Bucharest and Donorium, an application that makes blood donation We started the campaign from the insight that people donate blood when they are triggered by an inner resort. That resort would be, in our case, the music. Music that can change the world, because music can change people, as artist Bono said.
Romania has rocker blood Read More »
Born from a common political will, the Romania-France Season 2019 overlapped three important milestones for Romania: the Romanian Presidency of the EU Council, Romanian Centenary and 100 years since the end of the First World War. Seasons, or Cultural Years, are cultural diplomacy projects organized by France for more than 30 years, but Romania is the first European country to participate in this kind of bilateral partnership.
The Romania-France Season – “Forget about clichés!” Read More »
Born from a common political will, the Romania-France Season 2019 overlapped three important milestones for Romania: the Romanian Presidency of the EU Council, Romanian Centenary and 100 years since the end of the First World War. Seasons, or Cultural Years, are cultural diplomacy projects organized by France for more than 30 years, but Romania is the first European country to participate in this kind of bilateral partnership.
The Romania-France Season – “Forget about clichés!” Read More »
Each year, 500 new cases of childhood cancer are diagnosed in Romania. Another 5.000 children are already undergoing treatment. Unfortunately, pediatric cancers can only be treated in a handful of specialist clinics scattered throughout the country, often far from the children’s homes.
#TogetherForMagicHome Read More »
Online risks and dangers often have a human face and they can not be prevented with just a cybersecurity software. As a tech company, Bitdefender studies human behavior in online to try to predict product trends and to act on all fronts, educating the audience and giving them the right tools for protection.
Each year, 500 new cases of childhood cancer are diagnosed in Romania. Another 5.000 children are already undergoing treatment. Unfortunately, pediatric cancers can only be treated in a handful of specialist clinics scattered throughout the country, often far from the children’s homes.
#TogetherForMagicHome Read More »
Each year, 500 new cases of childhood cancer are diagnosed in Romania. Another 5.000 children are already undergoing treatment. Unfortunately, pediatric cancers can only be treated in a handful of specialist clinics scattered throughout the country, often far from the children’s homes.
#TogetherForMagicHome Read More »
The Jazz in the Park Fund is a project that works through and in the support of the local community. Through the “Nu ești obligat. Dar e bine să o faci. / You are not obliged to. But it would be good if you did it.” campaign, Fapte Association wanted to focus on the idea that, in order to make a change in the world, people need to start thinking in small circles: oneself, families and groups of friends, local communities and so on.
You are not obliged to. But it would be good if you did it Read More »
Each year, 500 new cases of childhood cancer are diagnosed in Romania. Another 5.000 children are already undergoing treatment. Unfortunately, pediatric cancers can only be treated in a handful of specialist clinics scattered throughout the country, often far from the children’s homes.
#TogetherForMagicHome Read More »
In 2018 the media landscape has dramatically changed. The specialty media of IT&C and gaming has lost some of its traction. The gaming and tech PR industry is facing a big challenge: their client’s messages don’t reach the public. Once again, neatly but away in a box labelled “kids wasting time with games”.
When the client wants to launch a mouse, and Romania realizes it has a gaming industry Read More »
In 2018 the media landscape has dramatically changed. The specialty media of IT&C and gaming has lost some of its traction. The gaming and tech PR industry is facing a big challenge: their client’s messages don’t reach the public. Once again, neatly but away in a box labelled “kids wasting time with games”.
When the client wants to launch a mouse, and Romania realizes it has a gaming industry Read More »
Online risks and dangers often have a human face and they can not be prevented with just a cybersecurity software. As a tech company, Bitdefender studies human behavior in online to try to predict product trends and to act on all fronts, educating the audience and giving them the right tools for protection.
