Proiect

BRD First Tech Challenge – Future of robots

The communication campaign Future of Robots had the purpose of bringing awareness on MINDCRAFT as well as BRD`s partnership with FIRST Tech Challenge, in order to increase brand’s perception in the education area and among our target public, the youngsters.

The science of caring

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

Central Laboratory – The art of precise diagnostics

When we think about medical labs we cannot imagine they are the hidden heros of the medical system. It’s because they are quietly and efficiently doing their job and but nobody really talks about them or acknowledges their importance.

Central Laboratory – The art of precise diagnostics

When we think about medical labs we cannot imagine they are the hidden heros of the medical system. It’s because they are quietly and efficiently doing their job and but nobody really talks about them or acknowledges their importance.

The QLife behind the perfect image

Personal cars in Romania represent over 80% of passenger traffic and electric vehicles are still less than 1% of the total number of cars in Bucharest – there are still important limitations when it comes to the high costs of these cars as well as the fast charging infrastructure available – as a result, extremely few people have access to such cars. We saw that as an opportunity to launch Uber Green in Romania, a fully electric ridesharing service, first as a pilot that would then be developed in partnership with authorities and carmakers. Sharing the road to a greener future.

LET’S Wow – Esmara by Heidi Klum

The entire idea of the international campaign – Let’s wow – was translated and adapted locally, in order to be more relevant to the Romanian consumers and to engage a new type of target, less tackled by Lidl before: the youngsters.

Raluca vs Hollywood Multiplex

On a Sunday morning, the Hollywood Multiplex (HM) cinema “woke up” in the midst of a crisis. This occurred because Raluca Zdrobiș, a single mother as well as a blogger, stated that an employee of the cinema refused to sell her the Family package of tickets and called her and her kids “not a real family”. In 24 hours, her article is the most popular in the blogosphere, with an estimated reach of 350,000 persons (including influencers), who blame the brand and demand explanations.

Get your YOU on!

Romania is a patriarchal country where men are anything but encouraged to be themselves. “You’re the tough sex, don’t cry, don’t share your feelings, get a “man” job, be tough, suck it up!” is a conversation in almost every family. The campaign idea: challenge these stereotypes and inspire Romanian men to be themselves through relatable stories.

Looks like freedom

In 2019, AVON wanted to launch its biggest campaign of the year: Looks like freedom – an international platform with a speech about importance of authenticity, redefining the concept of beauty and breaking beauty standards.
Looks like freedom platform showed a whole new point of view on beauty for AVON: we wanted to be known as the aspirational attainable beauty brand for all.

The Bearded Men Calendar

NIVEA MEN, Romanian market leaders on most male care categories, were launching a brand-new product in late 2017: the first NIVEA MEN beard oil.
According to studies, most women find men’s facial hair attractive and feel it projects a masculine vibe. Men with beards are perceived to be more confident, generous and sincere. The beard trend seemed to be here to stay – so instead of convincing men to shave, NIVEA MEN came with an alternative.