Proiect

Clean Cans

Golin’s task was to devise a communication strategy and implementation to ensure widespread visibility around the new feature, so as to help boost beer can sales and ensure brand differentiation from competitors.

Purcari Listing on the BVB

Purcari Wineries is a Moldova-based company which, in late 2017, decided to list on the Bucharest Stock Exchange (BVB) through an initial public offering (IPO). Although a well-established enterprise with renowned brands in the Republic of Moldova and market leader in Romania on the premium segment, the corporate media presence of the company was limited.

The Creative Minds Platform

UniCredit Bank Romania designed a shared value program to address a business opportunity – an asset for brand differentiation& economic value. How? Through a platform supporting one of Europe’s fastest growing – but sadly one of Romania’s most undervalued sectors – the Cultural and Creative Industries.

DHL Carpathian Marathon at its 10th edition

The story of Oltenia’s Marathon (OM) began seven years ago, as a social responsibility initiative of CEZ Group in Romania. After noticing that the event is an opportunity for the participants to reunite with old friends and competitors, we set the concept for the 2019 edition in 2019 to strengthen the connection with the entire community formed around it – employees, participants, partners.

Education for Performance

Education for Performance (Educație pentru Performanță) is a campaign carried out together with Juventus Academy București – a football academy for 5-13 years old children. The Academy’s vision is to prepare future champions which also educated people – There’s no place for champions where’s no education.

The Marathon Land

The story of Oltenia’s Marathon (OM) began seven years ago, as a social responsibility initiative of CEZ Group in Romania. After noticing that the event is an opportunity for the participants to reunite with old friends and competitors, we set the concept for the 2019 edition in 2019 to strengthen the connection with the entire community formed around it – employees, participants, partners.

The Helping Touch

More than 9,500 women in Romania are diagnosed with breast cancer every year, according to Globocan 2018. This means that every hour, one woman finds out she has breast cancer. Due to late diagnosis, a result of both poor preventive education and impaired access to screening programmes, about 8,000 women are subject to mastectomy every year. Apart from its physical implications, a mastectomy has a very high emotional impact.

Protect her wings

On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.

The Marathon of Oltenia 2017 – The blood hit

Since 2012, in the last weekend of August, the CEZ Group in Romania organizes in Râmnicu Vâlcea the Marathon of Oltenia, a sporting event dedicated both to amateurs and professionals.
The participation fees collected from those registered at the event are doubled by the CEZ Group in Romania and donated to a social cause meant to contribute to the consolidation and support of the Oltenia community.

The science of caring

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.