Ena Karabelas

In 2007, Ena Karabelas first entered the ever-changing PR and marketing sector and never looked back to the career in business management that her college years had prepared her for. In 2022,  she joined Ericsson’s marketing and communication team to support its efforts and initiatives across Europe and Latin America, after having spent the past 10 years in senior positions in fast-moving PR firms like GMP PR and Chapter 4 Romania, the exclusive affiliate of BCW for Romania. Over the years, she has been charting the communication path of some of the important companies on the market.

Ena’s professional experience spans both B2B and B2C strategy building and implementation, yet she has a clear penchant for corporate storytelling in diverse cross-cultural environments and challenging industries. She is a strong advocate for creating campaigns that deliver clearly on business objectives, believing that creativity for its own sake is hollow and communication campaigns should always be put in service of a greater goal.