Gina is a communication expert and strategist with a profound PR background and a long-time track record in brand, consumer, and corporate communications, business development, digital campaigns, corporate branding, and crisis communications. She is passionate about culture-first, data-based, and integrated communication approaches that are earned at the core. Gina is driven by curiosity and open-mindedness to develop creative approaches and bold ideas that are built along the customer journey to create real and measurable impact. She is entrepreneurial with a passion for figures, as data (almost) never lie, and has a comprehensive understanding of business figures as well as data reading and interpretation to develop new and bold ways of doing things. She is an empathic and collaborative leader who empowers the team by sharing knowledge, inspiring with best practices from inside and outside the industry, challenging the status quo, and providing constructive feedback.