Head of Marketing and Communication, Mastercard Romania, Croatia, Israel and Balkans
With an extensive experience in the field of financial & tech marketing and B2B, B2C & B2B2C communication, Ioana is leading Mastercard’s regional campaigns leveraging the company’s vision of a world beyond cash, financial education and inclusion, seamless buying experience, innovation, payments safety and interconnectivity.
From supporting and launching initiatives that aim to develop an inclusive economy, to partnerships with fintechs to constantly improve the technology that ensures safe and fast digital payments, Mastercard is dedicated to build a better future. Ioana is also coordinating the communication of projects through which the company is actively involved in the community, such as those supporting major healthcare system initiatives, financial education in schools in Romania and women entrepreneur.
She joined the Mastercard team in 2005, as Marketing Manager Romania & Bulgaria, and her responsibilities later extended to Europe’s region. From the current role, Ioana is focused on designing and enhancing the relevance of the company’s B2B and B2C services and products, via strategic and effective solutions and communication.