Marta Niculaie

Head of Communication and Advocacy at Novartis Romania

Marta Niculaie is the Head of Communication and Advocacy at Novartis Romania, coordinating external engagement, internal communications and NGOs collaborations. Over a 20 years’ career in communication and corporate affairs, Marta created and led successful communication teams in companies from various industries, like pharmaceuticals, financial industry or FMCG. Throughout her carreer, Marta was the heart and soul of numerous communication and public affairs campaigns, that shaped the environment and helped communities to drive positive change. She loves bringing people together and connecting the dots, valuable skills when it comes to creating coalitions, alliances and partnerships. Passionate about storytelling, she is coaching people on public speaking, to make them “get their messages across in a more impactful manner”. Marta is also one of the most experienced crisis communicator, her experience covering almost all potential crisis a PR professional may face. Marta Niculaie is co-leading the ARPIM Communication & Reputation working group, is an Aspen Institute Leadership Alumni and she has published articles on PR impact measurement, being a constant contributor for “Habits by Republica” or PR Romania.


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