Business Director, Head of Business Development EMEA, Ketchum
Pepita is an award-winning public relations and communications professional with over 10 years of PR experience. In her current role as Head of Business Development EMEA in Ketchum’s European HQ in London, she oversees all new business activity within the region and supports local markets to drive growth. She works closely with the markets in her region to ensure international clients get the right local support, combined with the vast expertise from the global Ketchum network.
Pepita has been with Ketchum for more than nine years and started her career at Ketchum Vienna, were she is originally from. She has represented a wide range of clients including P&G, Mars, Nespresso, Erste Group, Kapsch Group, Andritz and many more as Client Director. Her area of expertise lies in international account management and local market coordination of pan-European and global accounts.
She has won multiple awards for work on behalf of her clients, including Sabre Awards, European Excellence Awards, Austrian State PR Awards and PR Report Awards. In 2014 Pepita was part of the first Austrian team to win at the global Young Lions competition at the Festival of Creativity in Cannes. Their #givehope campaign against Human Trafficking was successfully implemented by the UN in the following year.
Pepita has given a number of lectures at Vienna University and professional conferences and is a trainer at Ketchum University for topics around Trends and Business Development.
She holds a Master’s degree in Public Communication from the University of Vienna. She is fluent in German and English and also speaks French and beginner Russian.