Senior Partner of Heritage House – PROI Worldwide, Italy
Roberto Adriani is a Senior Partner of Heritage House Reputation Architects, a consultancy firm operating in the fields of corporate reputation, crisis communication and corporate social responsibility.
Heritage House is part of PROI Worldwide, the world’s largest partnership of independent agencies with combined fee billings of US$ 954 million, 75 agencies, 6,000+ professionals and 8,000+ Clients.
PROI Worldwide is rated 5th among world’s 7 global holding companies.
Roberto specializes in Crisis Communications and Corporate Reputation programs for global companies, operating mainly in the life sciences, chemical and food industries.
From 2002 to 2014 he led the Crisis Communications and Public Affairs Practice at MSL, part of the French communications group Publicis.
Roberto is also Adjunct Professor of Languages of the Media at the State University of Milan, Department of Political Sciences. Roberto also teaches Corporate Communications at Fondazione Accademia di Comunicazione Business School in Milan.
He has written several articles about communications and media studies in Italian and English.
Roberto Adriani is also a member of EUPRERA European Public Relations Education and Research Association and FERPI Italian Public Relations Federation.
He received a degree in Political Sciences from the University of Pisa and then he attended an advanced course in Language and Communication at the University of Florence. Subsequently, he received a Masters’ degree in Corporate Communications at the Accademia di Comunicazione Business School in Milan.