Share on facebook
Share on twitter
Share on linkedin

Romanian PR Award 2020 își prezintă campaniile nominalizate

Juriul Romanian PR Award anunță nominalizările la cea de-a 18-a ediție a competiției. Proiectele nominalizate se detașează prin rigoare, creativitate și impact, consideră membrii juriului. Cea de-a 18-a ediție a competiției s-a bucurat de susținerea unui juriu internațional de top, reunind competențe în comunicare din SUA, Marea Britanie, Germania, Italia, Spania, Austria, Cehia, Olanda, Grecia, Rusia și România.

Vă prezentăm mai jos nominalizările în ordine alfabetică:

Corporate Communication

Beans&Dots, IaLoc.ro, ACME Industries: Support Small Businesses
Carrefour Romania & Graffiti PR: We Open the Romanian Wine
MedLife & MSL The Practice, Starcom: NONfear- together we fight through knowledge
Nestle & McCann PR: Less Waste More Love
Regina Maria & McCann PR: Partnering for health amidst pandemic
Urgent Cargus & Graffiti PR: Never Have I ever Sent

Brand PR – Existing products and services

AmRest | Burger King & MSL The Practice, Publicis, Zenith: V-Day for Unnoficial Relationships
Avon Romania & GMP PR: A different kind of Easter
Carrefour Romania & Graffiti PR: We Open the Romanian Wine
Carturesti Libraries & McCann PR: Travel Light
Class & Boomerang & The Public Advisors: Introducing ‘shaorma’ in the Dictionary
McDonald’s & Graffiti PR, Tribal Worldwide Romania, OMD: McDelivery Night In
OLX & MSL The Practice, Publicis, Media Investment: Te descurci tu   
P&G Romania & Graffiti PR, Jazz Communication: Pampers Tatitlon
Raiffeisen Bank & Rogalski Damaschin PR: factory by Raiffeisen Bank
Unilever & WefflerMark, Momentum: Domestos supports the hygiene in schools

Brand PR – New products and services

About You & Graffiti PR: From Zero to Hero
Avon Romania & GMP PR: Her story
Carrefour & Graffiti PR & Publicis România: The Spring Greens Basket
Durex & Minio Studio: The Right Condom
OPPO & Echipa de PR: OPPO Launch Campaign
PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign
Sun Plaza & Minio Studio: Sun Plaza App

Crisis Management, Risks and Opportunities

Beans&Dots, IaLoc.ro, ACME Industries: Support Small Businesses
Carrefour & Graffiti PR & Publicis: The Spring Greens Basket
Regina Maria & McCann PR: Partnering for health amidst pandemic
Rewe Romania | Penny & MSL The Practice: In the frontline of responsible shopping
Urgent Cargus & Graffiti PR: Never Have I ever Sent

Digital PR

Durex & Minio Studio: The Right Condom
ING Bank & Jazz Communication: The #goodplace
MedLife & MSL The Practice, Starcom: NONfear- together we fight through knowledge
OLX & MSL The Practice, Publicis, Media Investment: Te descurci tu     
P&G Ariel & Graffiti PR: Everyone can POD
Philips Romania, Airly & Red Dots: Romania Breathes. We want fresh air
PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign
Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro-2
Sun Plaza & Minio Studio: Sun Plaza App

Social Media

AmRest | Burger King & MSL The Practice, Publicis, Zenith: V-Day for Unnoficial Relationships
Avon Romania & GMP PR: A different kind of Easter
Banca Transilvania & MSL The Practice: PeopleOath
ING Bank & Jazz Communication: The #goodplace
McDonald’s & Graffiti PR, Tribal Worldwide Romania, OMD: McDelivery Night In
OTP Bank Romania & GMP PR: Banca de Multumiri
Philips Romania & Graffiti PR: #noexcuses
Urgent Cargus & Graffiti PR: Never Have I ever Sent

Internal communication

Blue Point & Crafters: The blue point experience
Graffiti PR: Rebuilding our Universe
ING Bank: #Doyourthingathome
Lidl Romania & GMP Group: We Are Lidl App – Everything you need to know about Lidl
Telekom & V+O Communication: Telekom Cool Talks
Ubisoft: U Matter

Employer Branding

British American Tobacco & Minio Studio: BAT Global Graduate
Kaufland & McCann PR: No small jobs
Mega Image: 12 Acts of kindness
Raiffeisen Bank & MSL The Practice: Social Media Heroes
Servier Pharma & Graffiti PR: The Good Lab

Corporate Social Responsibility

Arctic & Oxygen: Arctic for Health
Asociația Gaming Week & Dăescu Borțun Olteanu: Gaming Marathon
AVON & Kaufland: Pink Relay – Cancel Cancer
Beans&Dots, IaLoc.ro, ACME Industries: Coffee for Hospitals
Carrefour & Graffiti PR: Extraordinary Charitable Christmas Concert
Carrefour & Graffiti PR: We put a price on plastic
Carrefour, EY, Gault & Millau, Biodeck, Microgreens: #dingrija
UniCredit Bank & Graffiti PR: #PartoftheSolution – Small Businesses

Environmental communication

Asociația Act for Tomorrow: #WaterACT – Face to face with marine litter
British American Tabacco & Daescu Borun Olteanu: Chose responsibility for a clean city
Carrefour & Graffiti PR: We put a price on plastic
Coca-Cola HBC, Viitor Plus & McCann PR: The Recycling Map – Your Shopping List’s AfterLife
Philips Romania, Airly & Red Dots: Romania Breathes. We want fresh air

Media Relations & Influencer Relations

Avon Romania & GMP PR: A different kind of Easter
BRIO® & The Public Advisors: Invest with BRIO®
Dertour & GMP PR: Reinventing holidays at the tourism fair
Durex & MSL The Practice: Fight against HIV
OLX & MSL The Practice, Publicis, Media Investment: Te descurci tu     
Teatrul Național “Radu Stanca” Sibiu & Graffiti PR: FITS online
Timisoreana & MSL The Practice, Publicis: Separate but Together
Urgent Cargus & Graffiti PR: Never Have I ever Sent
Ursus Breweries & MSL The Practice, Leo Burnett: Epic Birthday
Zi de Bine Association & The Public Advisors, WOPA & Circles Colab, ACME Industries: Shield for hospitals

Public Affairs, Advocacy, Lobby

Alianța România Fără Orfani: A family for every child
Fundația World Vision România & Stratagents: The 30-year race for education: where we are and where we need to go
Societatea Civilă de Avocați Iordăchescu & Asociații & PR & MORE: Justice for Marius Balo!

NGOs

Asociația Act for Tomorrow: #WaterACT – Face to face with marine litter
Asociația Autism Voice: Autism Voice Line
Asociația Envision & Jazz Communication & Conan PR & NEXT: Your birthday rewrites the story
Fundația Vodafone România & Next Advertising: Bright Sky Ro
Organizația Salvați Copiii & Kubis: A fearless world
Zi de Bine Association & The Public Advisors, WOPA & Circles Colab, ACME Industries: Shield for hospitals

Communication in the public sector

ANCOM & Minio Studio: InfoCentru ANCOM
Graffiti PR & Europa FM: #1suntemtoti
Primaria Municipiului Constanța & Zaga Brand: I ❤️ my CT, The first Romanian press conference for digital creators only
Digi | RCS & RDS: #itakecare (#amgrijă) campaign
Tudor Communication: #RespectJournalists

Communication in financial sector

Banca Transilvania & MSL The Practice: PeopleOath
ING Bank & Jazz Communication: The first financial steps
Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro-2
UniCredit Bank & Graffiti PR: #PartoftheSolution – Small Businesses
UniCredit Bank & Graffiti PR: Start Major
UNSAR – Uniunea Naționala a Societăților de Asigurare și Reasigurare din România & McCann PR: #Antighinion

Communication in medical sector

Durex & Minio Studio: The Right Condom
Durex & MSL The Practice: Fight against HIV
MedLife & MSL The Practice, Starcom: NONfear- together we fight through knowledge
MSD Romania & MSL The Practice: Healthcare Intervention
Pfizer & Tuio: #ItsThatEasy

Tech PR & Communication of innovation

BRIO® & The Public Advisors: Invest with BRIO®
OPPO & Echipa de PR: OPPO Launch Campaign
Philips Romania & Graffiti PR: #noexcuses
PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign
Samsung Electronics Romania & MSL The Practice: Stream Your Dream
Sun Plaza & Minio Studio: Sun Plaza App
Telekom România & V+O Communication: Keep Romania Connected

Culture, Art

Fundația Astra Film Sibiu & PiArt Vision: Astra Film Festival – Movies seen from the boat
Overground Music & Freelancers Dona Teșcovschi, Simina Ignat: The release of byron’s new album
Provident & SmartPoint PR: We Give Art Credit – stART scholarships
Qreator by Iqos & Kubis, McCann PR: Home Together Edition
Raiffeisen Bank & DC Communication: Raiffeisen Art Proiect: Stagiune Virtuala
Teatrul Național “Radu Stanca” Sibiu & Graffiti PR: FITS online

Fashion & Lifestyle

Avon Romania & GMP PR: A different kind of Easter
About You & Graffiti PR: From Zero to Hero
AVON Romania & GMP PR: Her Story
H&M Romania & Graffiti PR: #ProjectLove

Sport & Entertainment

Asociația Gaming Week & Dăescu Borțun Olteanu: Gaming Marathon
Casa Bună, Horia Tecău & McCann PR: Bringing sports inside Casa Bună
PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign

Budget-, Creativity+

Asociația Envision & Jazz Communication & Conan PR & NEXT: Your birthday rewrites the story
Beans&Dots, IaLoc.ro, ACME Industries: Coffee for Hospitals
Class & Boomerang & The Public Advisors: Introducing ‘shaorma’ in the Dictionary
Graffiti PR & Europa FM: #1suntemtoti
Organizația Salvați Copiii & Kubis: A fearless world
Zi de Bine Association & The Public Advisors, WOPA & Circles Colab, ACME Industries: Shield for hospitals

Events

About You & Graffiti PR: From Zero to Hero
Durex & Minio Studio: Durex @ Untold 2019
H&M Romania & Graffiti PR: #ProjectLove
Philip Morris & McCann PR, Ogilvy Romania: IQOS World x Romanian Design Week
Qreator by Iqos & Kubis, McCann PR: Home Together Edition
Sun Plaza & Minio Studio: Sun Plaza App

PR In-House Team of the Year
Avon Romania

Small Consultancy of the Year
Confident Communications

Website, Intranet, Blog, Facebook, Instagram
Samsung Electronics Romania & MSL The Practice: Samsung Electronics Romania Instagram Page

Internal newsletter
McCann PR & McCann PR: In Other News

Annual report
Raiffeisen Bank Romania & The CSR Agency: 2019 Raiffeisen Bank Romania Sustainability Report

Press kit
Sephora & Galeriu & Partners: Water Power by Sephora

External publications
Asociația Fascination & SmartPoint PR: Știința Altfel: A different approach to science classes

Sponsorship
PENNY & MSL The Practice: BufKids: the foundation of a future

Video productions
PlayStation & Smart Point PR: The Last of Us Part II Launch Campaign

Podcast
Zaga Brand & Institutul Național al Patrimoniului & Zaga Brand: Digital Historytellers Podcast

Gala Romanian PR Award va avea loc în format virtual în seara zilei de 25 noiembrie.

Romanian PR Award este susținut de Telekom Romania, partener principal, de partenerii – Raiffeisen Bank, Ursus Breweries, Coca Cola HBC, MedLife, Banca Transilvania și Penny și de partenerii media – Revista Cariere, PR Romania, IAA, IQADS, Adhugger, CSR Romania și Zelist.

Despre Romanian PR Award
Aflată la cea de-a 18-a ediție, Romanian PR Award este cea mai importantă competiție națională de recunoaștere a excelenței în domeniul Relațiilor Publice. Un proiect ‚încăpățânat’ și de cursă lungă care a reușit să adune sub aceeași umbrelă parteneri prestigioși, nume marcante ale breslei, concurenți valoroși și zeci de tineri aspiranți la o carieră în PR. Importanța competiției a crescut odată cu dezvoltarea industriei locale de PR, iar relevanța ei se masoară în multitudinea de concurenți aflați an de an la start, în performanțele finaliștilor și în profesionalismul celor care îi arbitrează.

Despre organizator
Forum for International Communications este o organizație non-guvernamentală care cultivă în mediul comunicatorilor profesioniști standarde etice și de performanță ale profesiei de relații publice. Fundația organizează din 2003 Romanian PR Award, impus drept cel mai important eveniment de recunoaștere a excelenței în domeniul comunicării de afaceri din România. În aprilie 2009, fundația a lansat portalul PR Romania, una dintre cele mai relevante publicații online de PR din Europa, conform Communications Director. În martie 2006, Forum a inițiat programul CSR Romania cu scopul de a promova bunele practici în domeniul responsabilității sociale corporatiste, program afiliat la rețeaua europeană CSR Europe. Alături de parteneri din sectorul privat și public, Forum implementează din 2017 Carta Diversității din România.

Contact:
Dana Oancea
Forum for International Communications
dana.oancea@praward.ro