Rose De La Pascua

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Chair of Spain & Executive Vice President Europe, Weber Shandwick

Rose is responsible for the growth, management and strategic direction of the Spanish operation as well as working on cross border business. She acts as senior counsel to a number of clients including ING Bank, The European University (UEM), Port Aventura, Nespresso and The Hong Kong Trade Development Council. As Rose moves seamlessly between cultures due to her upbringing, she holds a dual role within the company, acting as EVP for Europe where she represents the company through regional business partnerships, external relations and supporting the management and growth of the Continental Europe business, practices and international clients.

Rose grew up in the UK, moved to Spain and opened the first then Shandwick office in Madrid and as Managing Director headed up the operation, supervised client service and led new business efforts.

Rose has a BA (Hons) Degree and an MA in Sociolinguistics and Communications from the University of Liverpool.  She has undertaken vocational courses in marketing and Business Administration in Madrid as part of her continued professional development.  She sits on advisory boards for the Instituto de Empresa Business School and the European University of Madrid (Laureate).

Rose is actively involved in a number of strategic projects with the awards industries. She has been a Cannes juror, a Sabre juror has been on the European Excellence Awards jury for 10 years. She acted as Jury President for the El Sol Latin American Festival of Creativity in the PR Category and this year is a juror for the Latin American Sabre Awards.

Rose is a mother tongue English speaker and also speaks Spanish, Catalan, French and Portuguese.