There is a famous saying in our office whenever we meet a hurdle in our day-to-day collaboration: “stop the pressure, we’ll find a solution, it’s not like we’re doing brain surgery”. This project gave us the possibility to actually say that yes, we, the PR team, are also “doing” brain surgery. Our challenge: how do we use technology to establish a national breakthrough in field of health/medicine? Our answer: Broadcast a brain surgery, live in 360-degree virtual reality.
The entire idea of the “High school friends are forever” concept was to give an emotional twist to the annual fundraising KFC & Pizza Hut campaign “I want to go to high school” and to create a connection between beneficiaries (children), project ambassadors (bloggers, journalists, VIPs) and customers (donors).