Număr record de proiecte la cea de-a 17-a ediție a competiției Romanian PR Award: 401
Mulțumim participanților pentru gestul de a credita acest demers de cursă lungă, pentru eforturile lor individuale și de echipă, dar și pentru mesajul transmis mediului de afaceri și societății civile – acela de a da însemnătatea cuvenită funcției de comunicare.

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Featured Winners

The Romanian Kitsch Museum

A brand new and hip museum, with an innovative theme, opens in the old center of Bucharest. Five months later into the campaign, the Romanian Kitsch Museum became one of the most popular destinations in Bucharest. We resorted to a non-conventional PR campaign inspired by the identity of the museum. The launch consisted of two actions: a tour for the media in the morning and a kitsch party in the evening.

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Protect her wings

On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.

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