Romanian PR Award XXI și-a desemnat câștigătorii

MSL The Practice a fost desemnată „Agenția de PR a Anului” în cadrul celei de-a XXI-a ediții a competiției Romanian PR Award care și-a anunțat laureații într-o gală festivă desfășurată aseară, la JW Marriott.

JURIUL

Featured Winners

Cool Telekom

Telekom Romania was officially established in the year 2014 following a huge merge and rebranding process. Thousands of employees from different professional and cultural backgrounds were reunited under the DT brand. As expected, this was bound to create internal struggle. Employees were visibly affected by the recent developments on the market and simply found it difficult to understand why being part of Telekom is a great thing for their career and prospects.

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Think BIGar

Started in 2015, the After Us platform sits at the heart of Coca-Cola HBC’s corporate responsibility agenda and is the consumer sustainability platform of the company. After Us is the embodiment of everything we hold dear: care for the community, keeping traditions alive and our love for the environment.

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Raluca vs Hollywood Multiplex

On a Sunday morning, the Hollywood Multiplex (HM) cinema “woke up” in the midst of a crisis. This occurred because Raluca Zdrobiș, a single mother as well as a blogger, stated that an employee of the cinema refused to sell her the Family package of tickets and called her and her kids “not a real family”. In 24 hours, her article is the most popular in the blogosphere, with an estimated reach of 350,000 persons (including influencers), who blame the brand and demand explanations.

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Gânduri la aniversarea de 20 de ani