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Featured Winners

The science of caring

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

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Lidl. Surprising People. Surprising Careers

Lidl Romania has grown rapidly, and currently has more than 5,000 employees. To keep up that pace, we needed new human resources, as well as to build loyalty among existing employees. Thus, Lidl integrated brand communication, developed under the slogan ”You Deserve To Be Surprised”, with employer values, and launched ”Surprising People. Surprising Careers” – a corporate campaign meant to position Lidl as an employer.

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The science of caring

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

Citește mai mult »