Romanian PR Award XXII și-a desemnat câștigătorii

GRF+ a fost desemnată „Agenția de PR a Anului” la cea de-a XXII-a ediție a competiției Romanian PR Award, în cadrul unei gale festive desfășurate aseară la JW Marriott. Titlul „PR Professional of the Year” i-a fost acordat Monei Nicolici, un comunicator de cursă lungă care a influențat semnificativ domeniul sustenabilității și comunicării de mediu în România. Juriul l-a desemnat pe Alexandru Stermin drept „Comunicatorul Anului”. Autor, biolog, cadru didactic și explorator, Stermin este activ în popularizarea științei și în conservarea naturii.

JURIUL

Featured Winners

Education for Performance

Education for Performance (Educație pentru Performanță) is a campaign carried out together with Juventus Academy București – a football academy for 5-13 years old children. The Academy’s vision is to prepare future champions which also educated people – There’s no place for champions where’s no education.

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The Crisis of the (Un)Happy Chicken

On March 21st a woman uploaded a picture on Facebook showing a discolored chicken from Agricola after putting it in saline marinade, accusing the brand that it uses artificial colorants to make the chicken look better. The Facebook post had been shared 27,000 times in 12 hours, sparking negative comments as many angry people said we are poisoning them with artificial chemicals. The crisis was over after 48 hours after it began by communicating to our Facebook fan base the official reports from authorities that didn’t find anything wrong with the chicken meat. It was perfectly fine!

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#TogetherForMagicHome

Each year, 500 new cases of childhood cancer are diagnosed in Romania. Another 5.000 children are already undergoing treatment. Unfortunately, pediatric cancers can only be treated in a handful of specialist clinics scattered throughout the country, often far from the children’s homes.

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Gânduri la aniversarea de 20 de ani

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