Personal cars in Romania represent over 80% of passenger traffic and electric vehicles are still less than 1% of the total number of cars in Bucharest – there are still important limitations when it comes to the high costs of these cars as well as the fast charging infrastructure available – as a result, extremely few people have access to such cars. We saw that as an opportunity to launch Uber Green in Romania, a fully electric ridesharing service, first as a pilot that would then be developed in partnership with authorities and carmakers. Sharing the road to a greener future.
Food waste is something people have been living with for a long time. Most might have overlooked it, though. The idea of the “Replate Waste” campaign was assembling a digital mechanism that transformed a general “infamous” individual deed (generating food waste basically almost every time you eat) into the inspiration for a creative process and, ultimately, a good deed. We turned to digital to make people part of a change: awareness on a global issue, on one hand, and support for a social cause, on the other.
On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.