Romanian PR Award 2023 își prezintă campaniile nominalizate

Juriul Romanian PR Award anunță nominalizările la cea de-a XXI-a ediție a competiției. Proiectele nominalizate se detașează prin rigoare, creativitate și impact, consideră membrii juriului. Ediția din acest an s-a bucurat de susținerea unui juriu internațional de top, reunind competențe în comunicare din 15 țări.

JURIUL

Featured Winners

We put a price on plastic

The latest research discovered that there’s more microplastic 1000 feet down in the Pacific Ocean than there is in the Great Pacific Garbage Patch. Let’s zoom in – Romania, 2019. Only 14% of waste is recycled. Authorities are constantly changing the laws and passing on the responsibility, making it almost impossible for collectors to operate. Not recycled waste ends up in landfill, affecting clean waters, kid’s playgrounds, clean landfills for agriculture, beaches, even tap water.

Citește mai mult »

Put Responsibility Into the Light

In 2017, Raiffeisen Bank conducted an „inside out” research process to identify its strengths and weekness’, seeking to uncover existing truths about the bank which could be amplified. Most of the employees and its clients perceived the bank as an organization where `you do things properly`. Following these findings, Raiffeisen Bank decided to shift its brand signature from „We Succeed Together” to „Proper Banking” and to launch a national debate about responsibility: of individuals, of brands and, ultimately, of society as a whole.

Citește mai mult »

Protect her wings

On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.

Citește mai mult »

Gânduri la aniversarea de 20 de ani