On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.
Minio Studio started in 2016 as a strategic communication agency, with a keen appetite for digital projects. In less than two years, the agency reached Top Forbes on the 33rd position and almost tripled its team, up to 24 people. Though, the agency still needs to recruit talented people, with a strong digital expertise.
In 2018 the media landscape has dramatically changed. The specialty media of IT&C and gaming has lost some of its traction. The gaming and tech PR industry is facing a big challenge: their client’s messages don’t reach the public. Once again, neatly but away in a box labelled “kids wasting time with games”.