There is a famous saying in our office whenever we meet a hurdle in our day-to-day collaboration: “stop the pressure, we’ll find a solution, it’s not like we’re doing brain surgery”. This project gave us the possibility to actually say that yes, we, the PR team, are also “doing” brain surgery. Our challenge: how do we use technology to establish a national breakthrough in field of health/medicine? Our answer: Broadcast a brain surgery, live in 360-degree virtual reality.
Romania holds the last place in Europe by the number of blood donors: only 1.7% of Romanians donate blood, almost 10 times less than the Danes. The first half of 2019 was marked by an acute lack of blood: in the first quarter of this year, at the Blood Transfusion Center in Bucharest, the largest blood transfusion center in the country, registered 1,100 fewer donors than in the same period of 2018, while the need for current blood remains double. In this context, the morning show of ROCK FM – Morning Glory with Răzvan Exarhu initiated a campaign encouraging people to donate blood, constant and voluntary, in partnership with the blood Transfusion center of Bucharest and Donorium, an application that makes blood donation We started the campaign from the insight that people donate blood when they are triggered by an inner resort. That resort would be, in our case, the music. Music that can change the world, because music can change people, as artist Bono said.
In 2017, Raiffeisen Bank conducted an „inside out” research process to identify its strengths and weekness’, seeking to uncover existing truths about the bank which could be amplified. Most of the employees and its clients perceived the bank as an organization where `you do things properly`. Following these findings, Raiffeisen Bank decided to shift its brand signature from „We Succeed Together” to „Proper Banking” and to launch a national debate about responsibility: of individuals, of brands and, ultimately, of society as a whole.