Romanian PR Award 2023, sub semnul diversității
JURIUL
Featured Winners

The first LIVE heart intervention with a hologram from Romania
How do you transform something you cannot see, hardly understand even by specialists, in a relevant communication topic for your brand? Even more, follow-up on a successful campaign, which clearly showed what technology could do in a surgery room? You go further and experience some more with technology. More precisely, create the most detailed 3D model of a heart from Romania, then a human size reproduction of a heart intervention by using an advanced automatic virtual environment system, and get the most detailed & fully digital representation of how a heart intervention is actually done.

When the client wants to launch a mouse, and Romania realizes it has a gaming industry
In 2018 the media landscape has dramatically changed. The specialty media of IT&C and gaming has lost some of its traction. The gaming and tech PR industry is facing a big challenge: their client’s messages don’t reach the public. Once again, neatly but away in a box labelled “kids wasting time with games”.

Mastercard Vibes
Earlier this year, Mastercard debuted its sonic brand identity, a comprehensive sound architecture that is aiming to reshape the paying experience. To introduce their new MOGO – musical logo to the public, the brand chose Electric Castle, Romania’s most famous music festival. But Mastercard’s DNA is priceless for everybody, and not everybody is at a music festival. We’re talking about the deaf community. In Romania, they are usually overlooked and have a hard time finding public events they can attend.
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