A brand new and hip museum, with an innovative theme, opens in the old center of Bucharest. Five months later into the campaign, the Romanian Kitsch Museum became one of the most popular destinations in Bucharest. We resorted to a non-conventional PR campaign inspired by the identity of the museum. The launch consisted of two actions: a tour for the media in the morning and a kitsch party in the evening.
TASK/OPPORTUNITY & PLANNING
It was the beginning of 2017. We were all happy, proud, and excited to start talking about the important news that surrounded REWE Romania. But, before doing so, we had to be well-prepared. Our responsibility was huge: we were the first retailer in Romania receiving the certification ISO 50001. So, we needed a detailed plan that would include all our stakeholders.