Romanian PR Award și-a desemnat câștigătorii celei de-a XX-a ediții
The kind of universal mega brand like ABSOLUT Vodka doesn’t need to develop local content or major brand acts in smaller markets like Romania, but for the first time in brand’s history, we had the opportunity to locally design the bottle wrapping for the iconic bottle, dedicated to the Romanian Centenary.
Investing in BIO agriculture is a concrete ACT FOR FOOD through which Carrefour provides healthy, high-quality food at fair prices, for consumers everywhere in the world. In Romania, only 1% of total agriculture production is BIO and the consumptions sums up only 2% of the retail market.
Romania is a patriarchal country where men are anything but encouraged to be themselves. “You’re the tough sex, don’t cry, don’t share your feelings, get a “man” job, be tough, suck it up!” is a conversation in almost every family. The campaign idea: challenge these stereotypes and inspire Romanian men to be themselves through relatable stories.