The entire idea of the “High school friends are forever” concept was to give an emotional twist to the annual fundraising KFC & Pizza Hut campaign “I want to go to high school” and to create a connection between beneficiaries (children), project ambassadors (bloggers, journalists, VIPs) and customers (donors).
H&M, the fashion democratizer brand present in Romania since 2011, has always been a benchmark of style in matters of communication also. With top entertainment global partnerships and campaign, H&M never actually developed a local comms campaign for the launch of a new collection in Romania. Until this summer. Our brief? Develop the first local campaign for the launch of the H&M summer collection. Our challenge? Make it BIG, whilst keeping it all online.
By creating a game of perspectives with “The Imaginary Detector” we showed how theatre can be a training tool for people who want to perceive the world with all its nuances and subtleties, people who want to understand life with all its intricacies.