Romanian PR Award 2023 își prezintă campaniile nominalizate
Unu si Unu NGO wanted to launch a campaign that would make a wider audience empathize with the situation of families with prematurely born children (known as preemies or premmies) and to announce a new initiative: the creation of the first multidisciplinary center for families with long-term hospitalized children.
In 2016, Chris Simion-Mercurian, one of the most appreciated Romanian theatre directors, sold her grandmother’s home to pursue the dream of building the first Romanian private theatre from the ground up, after 72 years since in 1946, the engineer Liviu Ciulei has built for his son, the director Liviu Ciulei, the Nottara Theater. Since then, no such initiative has been replicated in Romania.
One of the most affected patients in Romania are children suffering of cancer due to a poor health sector with no appropriate conditions for the little ones and with no involvement from authorities. The unfortunate consequence of this reality is that, in Romania, one of two children suffering of cancer is dying, while in Europe, 80% of those affected will eventually survive the disease.