Romanian PR Award 2024, sub semnul valorilor
Featured Winners
The Helping Touch
More than 9,500 women in Romania are diagnosed with breast cancer every year, according to Globocan 2018. This means that every hour, one woman finds out she has breast cancer. Due to late diagnosis, a result of both poor preventive education and impaired access to screening programmes, about 8,000 women are subject to mastectomy every year. Apart from its physical implications, a mastectomy has a very high emotional impact.
#NextSTep@Michelin
#NextStep@Michelin is an internal Employer Branding campaign meant to promote career mobility within Michelin; it derives from our employer brand promise (“Moving forward together”) of giving employees the opportunity to build a career inside Michelin, and not just to find a job.
The first LIVE heart intervention with a hologram from Romania
How do you transform something you cannot see, hardly understand even by specialists, in a relevant communication topic for your brand? Even more, follow-up on a successful campaign, which clearly showed what technology could do in a surgery room? You go further and experience some more with technology. More precisely, create the most detailed 3D model of a heart from Romania, then a human size reproduction of a heart intervention by using an advanced automatic virtual environment system, and get the most detailed & fully digital representation of how a heart intervention is actually done.