Romanian PR Award 2024, sub semnul valorilor
Featured Winners
The Banknote Concert | dARe By Samsung
A study initiated by the National Institute for Cultural Research and Information in 2018 shows that Romanians’ participation in cultural events such as classical music is only 13% throughout the country. The remaining 87% of Romanians admit that they have never been to a classical music event.
The Bank for Creative Minds
UniCredit took the leap and decided start a shared value platform, both a support for developing creative business in Romanian society and a corporate reputation asset with link to brand differentiation that could also create new business opportunities for the company.
In a Relationship
In a Relationship is part of Campania Respectului (Speak out against Domestic Violence), a project created along with Friends for Friends Foundation and dedicated to Romanian young adults, that puts the light on a delicate and sensitive aspect of high school life: the first love relations- what makes them work and what destroys them.