Romanian PR Award 2026 reașază responsabilitatea în centrul competențelor profesionale ale comunicatorului

Înscrierile la cea de-a XXIV-a ediție a competiției Romanian PR Award încep astăzi și se vor încheia vineri, 2 octombrie 2026. Ediția din acest an deschide o conversație despre responsabilitate și propune reașezarea acesteia în centrul competențelor profesionale ale comunicatorului.

JURIUL

Featured Winners

Gillette SkinGuard – Confessions and irritations

With more than 100 years legacy in continuously innovating and developing new razors for a comfortable shave, Gillette was about to introduce in Romania a totally new product that targeted men with highly sensitive skin during shaving. This time, the product came with only two blades and a unique innovation – SkinGuard technology. In order to avoid confusion among consumers who have already been used with innovations around the precision blades, we set the main product benefit at the core of our launch campaign.

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Looks like freedom

In 2019, AVON wanted to launch its biggest campaign of the year: Looks like freedom – an international platform with a speech about importance of authenticity, redefining the concept of beauty and breaking beauty standards.
Looks like freedom platform showed a whole new point of view on beauty for AVON: we wanted to be known as the aspirational attainable beauty brand for all.

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Mobil Nelimitat

Telekom Romania, one of the main players in the national telecommunication market, has adopted a courageous approach to its core business, constantly bringing new commercial offers that not only match those of the competition, but also disrupt the market. An example in this way was the campaign that Telekom launched in 2019, Mobil Nelimitat which introduced on the market for the first digital pre-to-postpaid card. It allows clients to activate their prepaid services or become subscribers in average in less than 5 minutes, through a completely digital experience.

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Gânduri la aniversarea de 20 de ani

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