UniCredit took the leap and decided start a shared value platform, both a support for developing creative business in Romanian society and a corporate reputation asset with link to brand differentiation that could also create new business opportunities for the company.
Each year, 500 new cases of childhood cancer are diagnosed in Romania. Another 5.000 children are already undergoing treatment. Unfortunately, pediatric cancers can only be treated in a handful of specialist clinics scattered throughout the country, often far from the children’s homes.
In 2015, ING was searching for a solution to help the industry grow sustainably, to support local businesses in the early stages of their development. They approached Impact Hub Bucharest – an organization deeply rooted in the entrepreneurial ecosystem – to help transform this idea into reality.