Romanian PR Award 2026 reașază responsabilitatea în centrul competențelor profesionale ale comunicatorului
Featured Winners

PANTENE OFFER STRENGTH
After several years with only few communication initiatives implemented, Pantene, one of the most loved beauty brands in the world, had a single-digit market share on the local market. P&G needed to take quick action to change the situation.

Technology of tomorrow
There is a famous saying in our office whenever we meet a hurdle in our day-to-day collaboration: “stop the pressure, we’ll find a solution, it’s not like we’re doing brain surgery”. This project gave us the possibility to actually say that yes, we, the PR team, are also “doing” brain surgery. Our challenge: how do we use technology to establish a national breakthrough in field of health/medicine? Our answer: Broadcast a brain surgery, live in 360-degree virtual reality.

The New World
In 2017, Ciuc decided to strengthen its premium positioning on the market through an innovative communication campaign, the New World (Lumea Noua).
Gânduri la aniversarea de 20 de ani



