Romanian PR Award și-a desemnat câștigătorii celei de-a XX-a ediții

GRF+ a fost desemnată „Agenția de PR a Anului” în cadrul celei de-a XX-a ediții a competiției Romanian PR Award care și-a anunțat laureații într-o gală festivă desfășurată aseară, la JW Marriott.

JURIUL

Featured Winners

Absolut Romania Limited Edition

The kind of universal mega brand like ABSOLUT Vodka doesn’t need to develop local content or major brand acts in smaller markets like Romania, but for the first time in brand’s history, we had the opportunity to locally design the bottle wrapping for the iconic bottle, dedicated to the Romanian Centenary.

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We grow Romania BIO, together!

Investing in BIO agriculture is a concrete ACT FOR FOOD through which Carrefour provides healthy, high-quality food at fair prices, for consumers everywhere in the world. In Romania, only 1% of total agriculture production is BIO and the consumptions sums up only 2% of the retail market.

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Get your YOU on!

Romania is a patriarchal country where men are anything but encouraged to be themselves. “You’re the tough sex, don’t cry, don’t share your feelings, get a “man” job, be tough, suck it up!” is a conversation in almost every family. The campaign idea: challenge these stereotypes and inspire Romanian men to be themselves through relatable stories.

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