Romanian PR Award XXII și-a desemnat câștigătorii

GRF+ a fost desemnată „Agenția de PR a Anului” la cea de-a XXII-a ediție a competiției Romanian PR Award, în cadrul unei gale festive desfășurate aseară la JW Marriott. Titlul „PR Professional of the Year” i-a fost acordat Monei Nicolici, un comunicator de cursă lungă care a influențat semnificativ domeniul sustenabilității și comunicării de mediu în România. Juriul l-a desemnat pe Alexandru Stermin drept „Comunicatorul Anului”. Autor, biolog, cadru didactic și explorator, Stermin este activ în popularizarea științei și în conservarea naturii.

JURIUL

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Romania has rocker blood

Romania holds the last place in Europe by the number of blood donors: only 1.7% of Romanians donate blood, almost 10 times less than the Danes. The first half of 2019 was marked by an acute lack of blood: in the first quarter of this year, at the Blood Transfusion Center in Bucharest, the largest blood transfusion center in the country, registered 1,100 fewer donors than in the same period of 2018, while the need for current blood remains double. In this context, the morning show of ROCK FM – Morning Glory with Răzvan Exarhu initiated a campaign encouraging people to donate blood, constant and voluntary, in partnership with the blood Transfusion center of Bucharest and Donorium, an application that makes blood donation We started the campaign from the insight that people donate blood when they are triggered by an inner resort. That resort would be, in our case, the music. Music that can change the world, because music can change people, as artist Bono said.

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Lenor Inspired by Nature Fashion Collection

For the launch of new Lenor range, Inspired by Nature, we used a mix of media event, influencer communication and consumer activations, but what we did differently was we built the entire campaign around an established fashion event. Instead of doing an owned event, we adapted Lenor to Fashion Week infrastructure which allowed us to have the same level exposure as any other runway show.

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Gânduri la aniversarea de 20 de ani

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