Romanian PR Award XXII și-a desemnat câștigătorii
Featured Winners
The Marathon Land
The story of Oltenia’s Marathon (OM) began seven years ago, as a social responsibility initiative of CEZ Group in Romania. After noticing that the event is an opportunity for the participants to reunite with old friends and competitors, we set the concept for the 2019 edition in 2019 to strengthen the connection with the entire community formed around it – employees, participants, partners.
LIDL Roman. Chose a job at home
The opening of the fifth Lidl logistics center in Romania (a key point in the company’s long-term business and expansion strategy) represented a real challenge: our client needed to hire, in just three months, approximately 150 new colleagues both in the warehouse and in the administrative teams. Taking into consideration that 1 in 5 Romanians works abroad, and Romania is on the second place, after Syria, at annual emigration, it seemed at first an impossible mission.
Raluca vs Hollywood Multiplex
On a Sunday morning, the Hollywood Multiplex (HM) cinema “woke up” in the midst of a crisis. This occurred because Raluca Zdrobiș, a single mother as well as a blogger, stated that an employee of the cinema refused to sell her the Family package of tickets and called her and her kids “not a real family”. In 24 hours, her article is the most popular in the blogosphere, with an estimated reach of 350,000 persons (including influencers), who blame the brand and demand explanations.