Romanian PR Award XXII și-a desemnat câștigătorii

GRF+ a fost desemnată „Agenția de PR a Anului” la cea de-a XXII-a ediție a competiției Romanian PR Award, în cadrul unei gale festive desfășurate aseară la JW Marriott. Titlul „PR Professional of the Year” i-a fost acordat Monei Nicolici, un comunicator de cursă lungă care a influențat semnificativ domeniul sustenabilității și comunicării de mediu în România. Juriul l-a desemnat pe Alexandru Stermin drept „Comunicatorul Anului”. Autor, biolog, cadru didactic și explorator, Stermin este activ în popularizarea științei și în conservarea naturii.

JURIUL

Featured Winners

The Marathon Land

The story of Oltenia’s Marathon (OM) began seven years ago, as a social responsibility initiative of CEZ Group in Romania. After noticing that the event is an opportunity for the participants to reunite with old friends and competitors, we set the concept for the 2019 edition in 2019 to strengthen the connection with the entire community formed around it – employees, participants, partners.

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LIDL Roman. Chose a job at home

The opening of the fifth Lidl logistics center in Romania (a key point in the company’s long-term business and expansion strategy) represented a real challenge: our client needed to hire, in just three months, approximately 150 new colleagues both in the warehouse and in the administrative teams. Taking into consideration that 1 in 5 Romanians works abroad, and Romania is on the second place, after Syria, at annual emigration, it seemed at first an impossible mission.

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Raluca vs Hollywood Multiplex

On a Sunday morning, the Hollywood Multiplex (HM) cinema “woke up” in the midst of a crisis. This occurred because Raluca Zdrobiș, a single mother as well as a blogger, stated that an employee of the cinema refused to sell her the Family package of tickets and called her and her kids “not a real family”. In 24 hours, her article is the most popular in the blogosphere, with an estimated reach of 350,000 persons (including influencers), who blame the brand and demand explanations.

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Gânduri la aniversarea de 20 de ani