Since 2015, Vocational Romania became the national platform used by OMV Petrom to advocate for a better vocational education (VET) in Romania. While advocating for change, we came to realize that VET PUPILS, the most significant recipients of the change, are a silent mass of youngsters that is neither consulted nor accounted. Lacking representativity, is hard for pupils to address decision makers and ask them to initiate VET improvement. Vocational Students League was born to act as a representative group for VET pupils, that will produce a systemic and relevant change for vocational education but also improve craftsmen reputation. We choose Buzau, as a pilot county, to test the approach but also to prove #itcanbedone.
Public Affairs & Advocacy & Lobby
Two years ago, OMV Petrom looked for a solution to address a three-fold issue: on one hand, the company had an ageing workforce, with lack of skilled craftsmen affecting long term performance. On the other hand, with operations in 300+ communities, the company needed to create job alternatives to prevent mono-industrialism.
In March 2016, our client Mastercard challenged us to devise a communications strategy focused on supporting the implementation of a law project – dubbed by the media the “cash-back law” – that would support rapid cards acceptance infrastructure development by introducing as compulsory the acceptance of card payments at retailers with annual turnovers over EUR 10,000.
On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.