Organizație: Mastercard

Mastercard Vibes

Earlier this year, Mastercard debuted its sonic brand identity, a comprehensive sound architecture that is aiming to reshape the paying experience. To introduce their new MOGO – musical logo to the public, the brand chose Electric Castle, Romania’s most famous music festival. But Mastercard’s DNA is priceless for everybody, and not everybody is at a music festival. We’re talking about the deaf community. In Romania, they are usually overlooked and have a hard time finding public events they can attend.

Cashless Block

As a leading technology company, Mastercard is dedicated to consistent efforts to facilitate digitalization in Romania and inclusion via wide access to modern payments for everyone. While card payments are gaining ground year to year, some aspects of everyday life still seem to be cash-bound forever. However, this is not the case for monthly payment of building utilities anymore, because earlier this year, Mastercard launched Cashless Block – I want to pay my monthly building utilities by card!, the first platform in Romania that relieves people of the chore of always having to carry cash when visiting the administrator.

Mastercard Vibes

Earlier this year, Mastercard debuted its sonic brand identity, a comprehensive sound architecture that is aiming to reshape the paying experience. To introduce their new MOGO – musical logo to the public, the brand chose Electric Castle, Romania’s most famous music festival. But Mastercard’s DNA is priceless for everybody, and not everybody is at a music festival. We’re talking about the deaf community. In Romania, they are usually overlooked and have a hard time finding public events they can attend.

World Premiere – Launch of Mastercard Instalments

In January 2016, our client Mastercard had a project in the global launch pipeline through which it sought to empower consumers to make high-value purchases while at the same time manage their budget in a smart way – Mastercard Instalments.