Working at McDonald’s is a never-ending source of communication opportunities. So, at the end of 2016 we turned to the employees – the greatest communication channel of them all. We managed the entire campaign from a transparent angle, and because people were curious, McDonald’s employees answered their curiosities. For the first time, employees have become the voice of McDonald’s – and they’re a strong voice, indeed.
Premier Restaurants Romania
The Romanian labour market has been facing multiple difficulties in the past few years in terms of employment, with the main affected industries being trade, tourism, retail and food service. There is a constant need for attracting new employees and, when it comes to McDonald’s, people are usually undecided whether to work with you or not. The mainstream opinion: „Working at McDonald’s is hard, exhausting and not very appealing”.