UniCredit took the leap and decided start a shared value platform, both a support for developing creative business in Romanian society and a corporate reputation asset with link to brand differentiation that could also create new business opportunities for the company.
UniCredit Bank continues a decade old tradition and supports the largest cultural event in Romania – The Sibiu International Theatre Festival (FITS) – a major celebration of arts: 540 events and lots of sponsors, including 5 other banks. How could UniCredit brand activation stand out?
UniCredit Bank Romania designed a shared value program to address a business opportunity – an asset for brand differentiation& economic value. How? Through a platform supporting one of Europe’s fastest growing – but sadly one of Romania’s most undervalued sectors – the Cultural and Creative Industries.
