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Romanian PR Award 2021 își prezintă campaniile nominalizate

Juriul Romanian PR Award anunță nominalizările la cea de-a 19-a ediție a competiției. Proiectele nominalizate se detașează prin rigoare, creativitate și impact, consideră membrii juriului. Cea de-a 19-a ediție a competiției s-a bucurat de susținerea unui juriu internațional de top, reunind competențe în comunicare din 10 țări.

Vă prezentăm mai jos nominalizările în ordine alfabetică:

Corporate Communication

  • IULIUS & Rogalski Damaschin PR: #REborn Cities
  • PENNY & MSL The Practice: PENNY la zi
  • Provident Financial Romania & SmartPoint: The prerequisite of trust: transparency
  • Sameday & pastel: 14-year anniversary
  • Sistemul Coca-Cola România & McCann PR: After Us #Neversettle – Joining forces to leave a better world after us
  • SkyTower Bucharest & GMP PR: Sky’s The Inspiration
  • Telekom Romania Mobile Communications & V+O Communication: Telekom Romania Mobile Communications Operations Separation

Brand PR – Existing products and services

  • P&G Romania (Always) & Graffiti PR: Always Open Talks
  • P&G Romania (Fairy) & Graffiti PR: Where there is a GOSPODINA, there also needs to be a GOSPODIN
  • P&G Romania (Pampers) & Graffiti PR: Sleep tight, little fighter
  • Provident Financial Romania & SmartPoint: The prerequisite of trust: transparency
  • Samsung Electronics Romania & MSL The Practice, Leo Burnett, Starcom, Centrade Cheil: Play ON with Samsung
  • Storia.ro (OLX Group) & MSL The Practice: Romanian hygge
  • Veka Romania & OXYGEN: Die A-Klasse Show

Brand PR – New products and services

  • KFC Romania & Golin, MRM Romania, UM Romania: bereal – the same KFC taste, a bit more online: KFC Delivery eCommerce website launch
  • Nooka Space & GOLIN: Futureproofing office spaces during a pandemic
  • PENNY & MSL The Practice, Publicis Sports & Entertainment: SuporteRO
  • TEX – Carrefour Romania & Graffiti PR: TEX, the supporter of Romanian Designers
  • Xiaomi Romania & Confident Communications: Xiaomi Mi 11 – The Movie Magic

Crisis and Risk Management

  • Agricola & Rogalski Damaschin PR: 100% without antibiotics
  • ARTEXIM & OMA Vision: Save Beauty in Life!
  • Curtea Veche Publishing: BOOK A VAX / “Sorry we lost a reader”

Digital PR

  • Dr.Max & Asociația Niciodată Singur – Prietenii Vârstnicilor & Ogilvy Romania: Close to People
  • Kaufland România & McCann PR: Accessibility Hackathon
  • KFC Romania & Golin, MRM Romania, UM Romania: Life is not perfect. But it can look so, in the vertical of your screen: KFC’s The CROPPERS web-series launch
  • P&G Romania (Fairy) & Graffiti PR: Where there is a GOSPODINA, there also needs to be a GOSPODIN
  • Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro
  • Roche Romania & Graffiti PR: OK to fear
  • Storia.ro (OLX Group) & MSL The Practice: Romanian hygge
  • TransferGo & Echipa de PR: I Value for Romania
  • Vodafone Romania & Sunshine Digital: Smart Forest

Social Media

  • Betano & OXYGEN: Press play, the game starts now
  • Canon Romania & The Good Company: Generation R Power Couples
  • KFC Romania & Golin, MRM Romania, UM Romania: AltKFC
  • Lidl & GOLIN, Sunday Morning: #ActionsForaBetterFuture
  • Mastercard & GOLIN: #APricelessMeal #Now
  • P&G Romania (Pampers) & Graffiti PR: Sleep tight, little fighter
  • Raiffeisen Bank & Zaga Brand: The Unseen Milestones of Via Transilvanica
  • Samas Association & Minio Studio: Each cub with its own milk
  • Storia.ro (OLX Group) & MSL The Practice: Romanian hygge

Internal communication

  • BCR & Graffiti PR: Smart Work Transformation
  • Brico Dépôt România: From Red&Blue to Bricoleagues. Building One Team in times of Pandemic & 180 Strategy Shift
  • Coca-Cola HBC Romania & McCann PR: Coaching Week
  • Enel & OXYGEN: People for #PositiveEnergy
  • OMV Petrom & Graffiti PR: Time2Connect
  • PORR Romania & Exploratist: PORRian PORRtrait – Talkshow
  • Publicis Groupe Romania & MSL The Practice, Saatchi Saatchi, The Geeks: Lion’s Planet
  • Raiffeisen Bank & Rogalski Damaschin PR: Greenology

Employer Branding

  • Huawei Romania & GMP PR: Passion works better at Huawei
  • Kaufland România & McCann PR: Accessibility Hackathon
  • Lidl Romania & GMP PR: Lidl joy means more than you think
  • LSEG Romania & Catalyst Solutions: Impact the world of finance from Bucharest
  • Philip Morris Romania & Exploratist: Uniqueness in Diversity
  • Publicis Groupe Romania & MSL The Practice, Saatchi Saatchi, The Geeks: Lion’s Planet

Corporate Social Responsibility

  • Coca-Cola HBC Romania & McCann PR: I work again
  • Dr. Max & Asociația Niciodată Singur – Prietenii Vârstnicilor & Ogilvy Romania – Close to People
  • Kaufland & Asociația Act for Tomorrow: Swap plastic for a free bus ride
  • Lidl & GOLIN, Sunday Morning: #ActionsForaBetterFuture
  • Mastercard & GOLIN: #APricelessMeal #Now
  • Mondelez România & Asociația Sută la Sută Românesc & PRAIS Corporate Communications: Mindful snacking. Enjoy the moment!
  • P&G (Pantene) & Graffiti PR: Prevention is Strength
  • Ursus Breweries & Highlight Agency, Digital Star, Media Investment, MSL The Practice: Ciucaș Relaxation Areas and Sustainability Activation

Environmental communication

  • Asociația Act for Tomorrow & Kaufland: Swap plastic for a free bus ride
  • Coca-Cola HBC Romania & McCann PR: ECO-BON – our waste, our resources: used recyclable packaging isn’t waste, it’s a valuable resource
  • Recolamp Association & WefflerMark: Planet 21
  • Recolamp Association & WefflerMark: Transform burned bulbs into energy

Media Relations & Influencer Relations

  • Electronic Arts & GOLIN: FIFA 20 – From Romania to the world
  • ING Bank & Brain4Strategy: KYC REVIEW – Intimate questions
  • L’Oreal Romania & Minio Studio: #Skinchat By Cerave
  • Mastercard & GOLIN, McCann Romania, Carat, Viral Nation: Live the new Priceless
  • P&G Romania (Pampers) & Graffiti PR: Sleep tight, little fighter
  • PENNY & MSL The Practice: PENNY la zi
  • Provident Financial Romania & SmartPoint: The prerequisite of trust – transparency
  • Raiffeisen Bank & Zaga Brand: The Unseen Milestones of Via Transilvanica
  • Samsung Electronics Romania & MSL The Practice, Leo Burnett: Samsung Bespoke Press Communication

Public Affairs, Advocacy, Lobby

  • The Romanian Association of International Drug Manufacturers (ARPIM) & Point Public Affairs: Diabetes – the silent pandemic
  • TransferGo & Echipa de PR: I Value for Romania

NGOs

  • Fundația EIDOS & Conan PR: Don’t take them for granted
  • Organizația Umanitară CONCORDIA & Minthical Communication Agency: #îmidaivoie
  • Salvați Copiii: Ambulance For Life
  • Teach for Romania & Graffiti PR: Building models for the future
  • Fragile Society, Storyscapes & SmartPoint: Fragile: the power of being vulnerable
  • Envision Association & Conan PR: Giving Tuesday – We all have something to give
  • Asociația Act for Tomorrow: Swap plastic for a free bus ride

Communication in the public sector

  • Janssen & MSL The Practice: Ai grijă!
  • P&G Pantene & Graffiti PR: Prevention is Strength
  • Universitatea Politehnica Timișoara: UPT Centenary

Communication in financial sector

  • Eurolife FFH Asigurari & The Public Advisors: Rebranding campaign
  • ING Bank & Jam Session: All-Year-Round Antifraud Program
  • OTP Bank Romania & GMP PR: Savings therapy
  • Provident Financial Romania & SmartPoint: The prerequisite of trust: transparency
  • Raiffeisen Bank & Rogalski Damaschin PR: factory by Raiffeisen Bank
  • Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro

Communication in medical sector

  • Janssen & MSL The Practice: Ai grijă!
  • Philips & Graffiti PR: Philips Sonicare Faces of Joy
  • Roche Romania & Graffiti PR: OK to fear
  • Samas Association & Minio Studio: Each cub with its own milk
  • The Romanian Association of International Drug Manufacturers (ARPIM) & Point Public Affairs: Diabetes – the silent pandemic

Tech PR & Communication of innovation

  • Kaufland România & McCann PR: Accessibility Hackathon
  • Samsung Electronics Romania & MSL The Practice, Leo Burnett, Starcom, Centrade Cheil: Play ON with Samsung
  • Samsung Electronics Romania & MSL The Practice, Leo Burnett, Starcom: Samsung Blind Unboxing
  • Vodafone Romania & Sunshine Digital: Smart Forest
  • Xiaomi Romania & Confident Communications: Xiaomi Mi 11 – The Movie Magic

Culture, Art

  • ARTEXIM & OMA Vision: History Made with Love!
  • ARTEXIM & OMA Vision: Save Beauty in Life!
  • Asociația Culturală Grivița 53: We sell bricks, we build a theater
  • BRD Groupe Société Générale & Fundația 9 & GOLIN: Reviving Balanța (RO-FR, 1992)
  • Politehnica University Timișoara: Spotlight Heritage Timișoara

Fashion & Lifestyle

  • Avon Romania & GMP PR: Launch of Official TikTok Account
  • L’Oreal Romania & Minio Studio: #Skinchat By Cerave
  • Storia.ro (OLX Group) & MSL The Practice: Romanian hygge
  • TEX – Carrefour Romania & Grafiiti PR: TEX, the supporter of Romanian Designers

Sport & Entertainment

  • Auchan Retail Romania & The Romanian Cycling Federation & Total PR, SPARKS Communication X Marketing: Tour of Romania
  • Avon Romania & GMP PR: Gold for Beauty by Avon
  • Electronic Arts & GOLIN: FIFA 20: From Romania to the world
  • PENNY & MSL The Practice, Publicis Sports & Entertainment: SuporteRO
  • Samsung Electronics Romania & MSL The Practice, Leo Burnett, Starcom, Centrade Cheil: Play ON with Samsung

 Budget-, Creativity+

  • Asociația pentru Educație Digitală Bigger Picture: National Exams, The Hole in The Sock
  • Fragile Society, Storyscapes & SmartPoint: Fragile – the power of being vulnerable
  • Organizația Umanitară CONCORDIA & Minthical Communication Agency: #îmidaivoie
  • Samas Association & Minio Studio: Each cub with its own milk
  • Teach for Romania & Graffiti PR: Building models for the future
  • WWF & KUBIS: WWF Deforestation Marathon

Events

  • Coca-Cola HBC & Exploratist: Adapt2Win
  • PENNY & MSL The Practice: PENNY la zi
  • P&G Romania (Fairy) & Graffiti PR: The Drop That Makes The Difference – A gamified live cooking show
  • Samsung Electronics Romania & Centrade Cheil, MSL The Practice, Starcom: Galaxy S21 online launch
  • Sun Plaza Shopping Center & pastel: The Winter Holidays Start With Jerusalema 2020

PR In-House Team of the Year

Samsung Electronics Romania

Small Consultancy of the Year

Crafters

Website, Intranet, Blog, Facebook, Instagram

  • Kaufland & McCann PR: Accessibility Hackathon
  • Fragile Society, Storyscapes & SmartPoint: Fragile – the power of being vulnerable

Internal newsletter

  • Brico Dépôt România: From Red&Blue to Bricoleagues. Building One Team in times of Pandemic & 180 Strategy Shift
  • Blue Point & Crafters: Connected by Blue Point

Annual & Sustainability Report

  • PENNY & MSL The Practice: The Future is Made Today Sustainability Report 2020
  • OMV Petrom: 2020 Sustainability Report

Press kit

Lidl & GOLIN: Electric Week Media Kit

External publications

Samsung Electronics Romania & MSL The Practice: Samsung Innovation Report

Sponsorship

PENNY & MSL The Practice, Publicis Sports & Entertainment: SuporteRO

Video productions

  • Storia.ro (OLX Group) & MSL The Practice: Romanian hygge
  • Procter & Gamble (Fairy) & Graffiti PR: Where there is a GOSPODINA, there also needs to be a GOSPODIN

Podcast

Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro

Gala Romanian PR Award va avea loc în format virtual în seara zilei de 25 noiembrie.

Romanian PR Award este susținut de Telekom Romania, partener principal, de partenerii – Raiffeisen Bank, Ursus Breweries, Coca Cola HBC, MedLife, Banca Transilvania, Penny, KFC și de partenerii media – Revista Cariere, PR Romania, IAA, IQADS, Adhugger, CSR Romania și Zelist.

Despre Romanian PR Award

Aflată la cea de-a 19-a ediție, Romanian PR Award este cea mai importantă competiție națională de recunoaștere a excelenței în domeniul Relațiilor Publice. Un proiect ‚încăpățânat’ și de cursă lungă care a reușit să adune sub aceeași umbrelă parteneri prestigioși, nume marcante ale breslei, concurenți valoroși și zeci de tineri aspiranți la o carieră în PR. Importanța competiției a crescut odată cu dezvoltarea industriei locale de PR, iar relevanța ei se masoară în multitudinea de concurenți aflați an de an la start, în performanțele finaliștilor și în profesionalismul celor care îi arbitrează.

Despre organizator

Forum for International Communications este o organizație non-guvernamentală care cultivă în mediul comunicatorilor profesioniști standarde etice și de performanță ale profesiei de relații publice. Fundația organizează din 2003 Romanian PR Award, impus drept cel mai important eveniment de recunoaștere a excelenței în domeniul comunicării de afaceri din România. În aprilie 2009, fundația a lansat portalul PR Romania, una dintre cele mai relevante publicații online de PR din Europa, conform Communications Director. În martie 2006, Forum a inițiat programul CSR Romania cu scopul de a promova bunele practici în domeniul responsabilității sociale corporatiste, program afiliat la rețeaua europeană CSR Europe. Alături de parteneri din sectorul privat și public, Forum implementează din 2017 Carta Diversității din România.