Sabrina Pečelin

I began my professional journey as a journalist, but it didn’t take long for me to be enticed by the world of business. I applied and was fortunate enough to join Porsche Slovenia’s public relations team, where I have dedicated the past thirty years of my career.

Being part of the Volkswagen Group and under the ownership of Porsche Holding in Austria has afforded me invaluable opportunities for personal and professional growth. These entities have not only supported my ongoing education in our field but have also provided ample avenues for development. However, as someone from a small country, I quickly realized that finding my place within a large corporation required a keen sense of awareness and knowledge. In my role as a public relations specialist, I find myself at the heart of the company, where various threads intricately intertwine.

The ever-evolving media landscape, shaped by the rapid advancement of digitalization, has dramatically transformed our work environment. Today, the pace is faster than ever, demanding efficient and swift execution. With numerous sources to consider, including social networks, it has become essential to meticulously verify and curate content. While these changes have undoubtedly accelerated our processes, their impact on the overall effectiveness is subjective. However, what remains an absolute necessity in thriving amidst this dynamic landscape is a genuine passion for the work itself. For me, public relations is not just a job—it has become a way of life.

Slovenia, renowned for its technical culture, sporting achievements, and diligent populace, serves as an ideal backdrop for the car brands I represent. Our commitment goes beyond being a mere car dealer; we strive to be a socially responsible company with unwavering high standards. It fills me with immense pride that we are recognized within Europe’s largest car group as a country with discerning customers and knowledgeable automotive journalists. Building trust takes time, and we prioritize fostering sincere and trustworthy relationships with colleagues, management, journalists, and business partners. This commitment serves as a renewable source of energy that propels our success. I take great pride in the enduring story of Porsche Slovenia as a successful company and reputable employer, one that encompasses diverse individuals, languages, and multifaceted goals, both realized and still unfolding.

Throughout my three-decade-long tenure in public relations, I have witnessed significant changes influenced by the evolving automotive landscape and the role of PR. Today, we offer comprehensive mobility solutions that seamlessly integrate the best elements from various domains. Despite the passing years, I remain steadfast in my confidence that we consistently deliver the finest service to our esteemed clients.