Shouvik Prasanna Mukherjee is the Head of Creative, Asia Pacific for Omnicom Public Relations (powered by FleishmanHillard, Golin Ketchum and Weber Shandwick), leading one of the region’s most awarded creative teams across . He drives data-driven creative ideas that inspire change for clients while building new products and proprietary solutions that spur growth for clients, the agency and the industry.

Shouvik believes earned creative is a growth engine. He spearheaded the conceptualisation and launch of one of the first AI Incubators of the PR industry. A member of Omnicom’s Global AI Council, he champions AI-enabled workflows to enhance creativity and drive excellence at scale. Shouvik has led award-winning work for brands including Guinness, Heineken, LinkedIn, McDonald’s, Nespresso, Panasonic, Porsche, Samsung, Tiger Beer, Twitter, Uber, Volvo Trucks and several Unilever brands including Ben & Jerry’s, Cornetto, Lux and Magnum.

Shouvik was named one of Provoke Media’s #Innovator25 APAC (2026, 2022), one of Reputation Today’s 20 Global Indians in Communications, and PR Champion of the Year (Agency) at Marketing Magazine’s PR Awards Asia 2025. He has served as PR Jury President and on Glass and Integrated Juries at SPIKES Asia, and on juries at Cannes Lions, Campaign Global, Creativepooland the SABRE Awards. A frequent keynote speaker on creativity, AI and innovation, he also guest lectures on PG and MBA programmes at institutions including the National University of Singapore, Singapore Management University and University of Oregon.