Simona approaches communication with the curiosity of a strategist, the mindset of a creative and the conviction that good ideas are often hidden in plain sight, behind an overlooked human truth.

Over the last 16 years, her work has spanned advertising, PR, brand strategy, corporate and leadership communications, employer branding, CSR and experiential marketing, driven by a deep curiosity about people, culture and the insights that shape them.

Along the way, she has worked with brands such as Coca-Cola Romania & HBC, Heineken, McDonald’s, ING, Kaufland, Allianz-Țiriac, IKEA, Philip Morris and UNICEF, turning business challenges into communication platforms, campaigns and experiences.

She believes the strongest ideas don’t just capture attention, they create understanding, shift perception and at their best, inspire change.