Romanian PR Award 2024, sub semnul valorilor

Înscrierile la cea de-a 22-a ediție a competiției se vor încheia vineri, 4 octombrie 2024. Ediția de anul acesta aduce în prim plan valorile care animă profesia de relații publice.

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Featured Winners

Lidl. Surprising People. Surprising Careers

Lidl Romania has grown rapidly, and currently has more than 5,000 employees. To keep up that pace, we needed new human resources, as well as to build loyalty among existing employees. Thus, Lidl integrated brand communication, developed under the slogan ”You Deserve To Be Surprised”, with employer values, and launched ”Surprising People. Surprising Careers” – a corporate campaign meant to position Lidl as an employer.

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The Bearded Men Calendar

NIVEA MEN, Romanian market leaders on most male care categories, were launching a brand-new product in late 2017: the first NIVEA MEN beard oil.
According to studies, most women find men’s facial hair attractive and feel it projects a masculine vibe. Men with beards are perceived to be more confident, generous and sincere. The beard trend seemed to be here to stay – so instead of convincing men to shave, NIVEA MEN came with an alternative.

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Gânduri la aniversarea de 20 de ani

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