Romanian PR Award 2024, sub semnul valorilor
JURIUL
Dana Dobrescu
Corporate & Government Affairs Manager, Mondelez International for South Central Europe
Featured Winners
The first LIVE heart intervention with a hologram from Romania
How do you transform something you cannot see, hardly understand even by specialists, in a relevant communication topic for your brand? Even more, follow-up on a successful campaign, which clearly showed what technology could do in a surgery room? You go further and experience some more with technology. More precisely, create the most detailed 3D model of a heart from Romania, then a human size reproduction of a heart intervention by using an advanced automatic virtual environment system, and get the most detailed & fully digital representation of how a heart intervention is actually done.
Cool Telekom
Telekom Romania was officially established in the year 2014 following a huge merge and rebranding process. Thousands of employees from different professional and cultural backgrounds were reunited under the DT brand. As expected, this was bound to create internal struggle. Employees were visibly affected by the recent developments on the market and simply found it difficult to understand why being part of Telekom is a great thing for their career and prospects.
Protect her wings
On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.