Romanian PR Award XXII și-a desemnat câștigătorii

GRF+ a fost desemnată „Agenția de PR a Anului” la cea de-a XXII-a ediție a competiției Romanian PR Award, în cadrul unei gale festive desfășurate aseară la JW Marriott. Titlul „PR Professional of the Year” i-a fost acordat Monei Nicolici, un comunicator de cursă lungă care a influențat semnificativ domeniul sustenabilității și comunicării de mediu în România. Juriul l-a desemnat pe Alexandru Stermin drept „Comunicatorul Anului”. Autor, biolog, cadru didactic și explorator, Stermin este activ în popularizarea științei și în conservarea naturii.

JURIUL

Featured Winners

Mastercard Vibes

Earlier this year, Mastercard debuted its sonic brand identity, a comprehensive sound architecture that is aiming to reshape the paying experience. To introduce their new MOGO – musical logo to the public, the brand chose Electric Castle, Romania’s most famous music festival. But Mastercard’s DNA is priceless for everybody, and not everybody is at a music festival. We’re talking about the deaf community. In Romania, they are usually overlooked and have a hard time finding public events they can attend.

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A classroom like home

The latest research discovered that there’s more microplastic 1000 feet down in the Pacific Ocean than there is in the Great Pacific Garbage Patch. Let’s zoom in – Romania, 2019. Only 14% of waste is recycled. Authorities are constantly changing the laws and passing on the responsibility, making it almost impossible for collectors to operate. Not recycled waste ends up in landfill, affecting clean waters, kid’s playgrounds, clean landfills for agriculture, beaches, even tap water.

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LIDL HQ. Coolest home for the coolest team

In 2018, Lidl was moving to new headquarters, a high-class building in terms of sustainability standards (Breeam Oustanding standard). At the same time, Lidl was in a process of transforming the leadership principles, the values, and the organizational culture. The new office building became the voice of Lidl as a brand, as an employer, as an innovator, all within the context of sustainability.

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Gânduri la aniversarea de 20 de ani

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