Romanian PR Award 2024, sub semnul valorilor
JURIUL
Minodora Sălcudean
Conferențiar univ. dr., Departamentul de Jurnalism, Relații Publice, Sociologie și Psihologie, Universitatea “Lucian Blaga” din Sibiu
Featured Winners
Stop smuggling – The way from the news headlines to the Supreme Council of State Defense!
This case is about finding the right way, make it work and not giving up. Or about the use of communication as a strategic advocay weapon. Or, briefly, how we put cigarette smuggling first on the news headlines and then on the top priority list of the Romanian Supreme Council of State Defense!
Lidl. Surprising People. Surprising Careers
Lidl Romania has grown rapidly, and currently has more than 5,000 employees. To keep up that pace, we needed new human resources, as well as to build loyalty among existing employees. Thus, Lidl integrated brand communication, developed under the slogan ”You Deserve To Be Surprised”, with employer values, and launched ”Surprising People. Surprising Careers” – a corporate campaign meant to position Lidl as an employer.
The Bearded Men Calendar
NIVEA MEN, Romanian market leaders on most male care categories, were launching a brand-new product in late 2017: the first NIVEA MEN beard oil.
According to studies, most women find men’s facial hair attractive and feel it projects a masculine vibe. Men with beards are perceived to be more confident, generous and sincere. The beard trend seemed to be here to stay – so instead of convincing men to shave, NIVEA MEN came with an alternative.