Romanian PR Award XXII și-a desemnat câștigătorii

GRF+ a fost desemnată „Agenția de PR a Anului” la cea de-a XXII-a ediție a competiției Romanian PR Award, în cadrul unei gale festive desfășurate aseară la JW Marriott. Titlul „PR Professional of the Year” i-a fost acordat Monei Nicolici, un comunicator de cursă lungă care a influențat semnificativ domeniul sustenabilității și comunicării de mediu în România. Juriul l-a desemnat pe Alexandru Stermin drept „Comunicatorul Anului”. Autor, biolog, cadru didactic și explorator, Stermin este activ în popularizarea științei și în conservarea naturii.

JURIUL

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The Helping Touch

More than 9,500 women in Romania are diagnosed with breast cancer every year, according to Globocan 2018. This means that every hour, one woman finds out she has breast cancer. Due to late diagnosis, a result of both poor preventive education and impaired access to screening programmes, about 8,000 women are subject to mastectomy every year. Apart from its physical implications, a mastectomy has a very high emotional impact.

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Put Responsibility Into the Light

In 2017, Raiffeisen Bank conducted an „inside out” research process to identify its strengths and weekness’, seeking to uncover existing truths about the bank which could be amplified. Most of the employees and its clients perceived the bank as an organization where `you do things properly`. Following these findings, Raiffeisen Bank decided to shift its brand signature from „We Succeed Together” to „Proper Banking” and to launch a national debate about responsibility: of individuals, of brands and, ultimately, of society as a whole.

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factory by Raiffeisen Bank

In 2018, Raiffeisen Bank launched the pilot edition of “factory by Raiffeisen Bank”, the company`s first online financing competition, dedicated to start-ups. In 2019, Raiffeisen Bank wanted to develop the program in order to make it more attractive to the entrepreneurial community, thus positioning the brand as one that supports the start-up community. However, communicating this program came with several challenges, such as low awareness among Romanian entrepreneurs, the fact that Romania was going through a period of political turmoil and fiscal changes, plus the general perception that it would be difficult to obtain financing for one`s business idea.

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Gânduri la aniversarea de 20 de ani

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