Romanian PR Award XXII și-a desemnat câștigătorii
Featured Winners

Marathon runner’s gene, Oltenia’s Marathon 2018
The story of the Marathon of Oltenia began in 2012, as a social responsibility initiative of CEZ Group in Romania (one of the leading energy companies in the country) focusing on the needs of the local community where the company operates, and as an encouragement to live a healthy lifestyle. Each year, the money collected through registration fees is doubled by CEZ Group in Romania and donated to a social cause in Oltenia.

Long live the neighbour’s goat
The small publisher PressOne wanted to reach a much larger audience while changing Romanian society for the better and to influence the Romanian society mentality.

The Crisis of the (Un)Happy Chicken
On March 21st a woman uploaded a picture on Facebook showing a discolored chicken from Agricola after putting it in saline marinade, accusing the brand that it uses artificial colorants to make the chicken look better. The Facebook post had been shared 27,000 times in 12 hours, sparking negative comments as many angry people said we are poisoning them with artificial chemicals. The crisis was over after 48 hours after it began by communicating to our Facebook fan base the official reports from authorities that didn’t find anything wrong with the chicken meat. It was perfectly fine!
Gânduri la aniversarea de 20 de ani




























