25 years tenure in International Management, Marketing, Corporate Affairs, and Entrepreneurship / Strategy Consulting. Gained experience by managing or advising a large palette of businesses, sizable budgets, culturally diverse teams. The incredible changes I have been through, challenges faced, and people I met have shaped and enriched me.
➡️ Management and Marketing expertise and skills developed in an International business environment, responsible for large budgets and important brands (Coca-Cola, Fanta, Schweppes, Sprite) across eight European countries. ➡️ For seven years, owner of a business & marketing consultancy, and a separate stream collaborating with clients to obtain non-reimbursable funds. Managed significant projects for local and International businesses acting in various industries. ➡️ Director of Corporate Affairs and Sustainability in several countries, leading lobbying & advocacy efforts, sustainability projects, representing the company in stakeholder interaction and multiple forums, digital and traditional communication. ➡️ Developed teams with great passion, very proud of former team members who now manage teams and are recognized as amazing leaders. ➡️ Strengths lie in leadership, strategic thinking, a wide commercial background, people development, optimism as leadership distinction, and a high ability to collaborate with people from various backgrounds.
A quote I love 💬 “Even if you are on the right track, you’ll get run over if you just sit there” (Will Rogers).
💠 President of Romanian Soft-Drinks Association (2014-2020) 💠 Founder of Romanian branch of Global Women in PR (2017) 💠 Effie Awards – member of first Romanian jury, 2004 💠 Romanian PR Awards Jury Member (2014-2019, 2024)
