Adina Ionescu is Head of Communications and Sustainability Officer at Siemens Romania, with over 20 years of experience driving tangible business results through integrated communications and marketing strategies across global multinationals in technology, energy, automotive, oil & gas and FMCG.

Throughout her career, Adina has operated at the convergence of communications, sustainability, marketing, brand, digital transformation and AI enablement— consistently translating strategic ambition into commercial outcomes and competitive advantage.

Her track record spans complex, fast-moving organizations where she has led and contributed to large-scale digital transformations, market positioning initiatives and customer-centric growth strategies — always anchored in performance and impact.

Adina is currently pursuing a PhD at the Bucharest University of Economic Studies, with research focused on sustainability marketing — critically examining how organizations can move beyond compliance to build market strategies that generate both long-term value and real community impact. Her work explores how brands can grow market relevance while actively contributing to the social and environmental ecosystems they operate in.

She holds CIPR and CIM professional certifications.

As a juror, Adina evaluates communications and brand campaigns through rigorous community impact lens — looking for strategic clarity and results that create lasting impact beyond the bottom line.