Cristina Popescu
Communication Strategist
Cristina Popescu is currently the Director of Corporate Affairs, HEINEKEN Romania, and a seasoned professional with over 20 years of experience in strategic communication, reputation management, and public affairs. Her career has been built on the belief that effective communication delivers tangible value to both business and society.
Cristina has worked across a wide range of industries — including telecom, FMCG, pharma, medical and infant nutrition, quick-commerce and public institutions.
Her approach blends strategic thinking with hands-on execution, whether it’s about enhancing team performance, navigating regulatory landscapes, or building trust through transparent dialogue.
On a personal note, Cristina is the mother of three children, including a pair of twins — an experience she often describes as offering more crisis management lessons than any PR handbook. 🙂
