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Romanian PR Award 2019 își prezintă campaniile nominalizate

Proiectele nominalizate se detașează prin rigoare, creativitate și impact, consideră membrii juriului. Cea de-a 17-a ediție a competiției s-a bucurat de susținerea unui juriu internațional de top, reunind competențe în comunicare din SUA, Marea Britanie, Germania, Italia, Spania, Austria, Cehia, Olanda, Polonia, Bulgaria, Rusia și România.

Vă prezentăm mai jos nominalizările în ordine alfabetică:

Corporate Communication

Carrefour Romania & Graffiti PR: We put a price on plastic
Carrefour Romania & McCannPR: Carrefour Platform BIO Romania
Mastercard & Golin & McCann: A better future
Mastercard & McCann & Golin: Cashless Block
Mastercard & McCann & Golin: Mastercard Vibes
McDonald’s & Graffiti PR, Tribal Worldwide, DDB România, OMD: Happy Meal Anniversary
Metropolitan Life & McCann PR & MRM & McCann Romania: 20 to the power of 20
Procter & Gamble & Graffiti PR: A classroom like home
Raiffeisen Bank & Rogalski Damaschin Public Relations: factory by Raiffeisen Bank

Brand PR – Existing products and services

Carrefour Romania & Graffiti PR: We grow Romania BIO, together!
Coca-Cola Romania & McCann PR, McCann Worldgroup Romania, MRM Romania, UM Romania: NextBigVlogger 2
Coca-Cola Romania & McCann PR, McCann Worldgroup Romania: Coke Half Full
Heineken Romania (Silva) & Conan PR: The Craft Makers
MedLife & MSL The Practice: The first LIVE heart intervention with a hologram from Romania
Philips Sonicare & Graffiti PR, Ogilvy Romania: 1 Minute Challenge
PressOne & GMP PR: Long live the neighbour’s goat
Procter & Gamble & Graffiti PR, Leo Burnett, Mediacom: Always confidence workshops
Procter & Gamble (Ariel) & Graffiti PR: I CAN because I POD
Rețeaua de sănătate Regina Maria & McCann PR, McCann Worldgroup: Internet’s Residency Exam
Samsung Electronics Romania & MSL The Practice: Project Stratos
Spectrum Brands Romania, Remington & MSL The Practice: Get your YOU on!

Brand PR – New products and services

AmRest, Burger King & MSL The Practice, Publicis Romania, Zenith: The Welcome Home Whopper
Beiersdorf Romania & FCB Bucharest: Nivea Men – The Bearded Men Calendar
CEZ Vânzare & Rogalski Damaschin PR: Energy of #GreenGeneration
Procter & Gamble (Gillette Romania) & Graffiti PR, Leo Burnett & Mediacom: Gillette SkinGuard – Confessions and irritations
H&M Romania & MSL The Practice: H&M Summer Villa
Iulius Town & Vitrina Advertising: Light up #TimisoaraTogether
Pernod Ricard & Graffiti PR: Absolut Romania Limited Edition
Telekom România & V+O Communication: Mobil Nelimitat

Crisis communication & Risk management

Agricola & Rogalski Damaschin PR: The Crisis of the (Un)Happy Chicken!
Banca Transilvania: The story of the largest transaction on the Romanian banking market
Carrefour Romania & Graffiti PR: We put a price on plastic
Sameday & pastel: Embrace the hate
Telekom Romania & V+O Communication: Black Monday
Telekom Romania & V+O Communication: PRO TV Attack

Digital PR

Bitdefender: No Hack
Carrefour Romania & Graffiti PR: We grow Romania BIO, together!
Eurosport Romania & Graffiti PR: Let’s go to the final – Roland Garros
Give Life A Chance Association & Ogilvy & Mather Advertising: Life hangs by a thread of hair
Procter & Gamble (Gillette Romania) & Graffiti PR, Leo Burnett Bucharest & Mediacom: Gillette SkinGuard – Confessions and irritations
Renault Romania & Republika: Renault – Pilots for the future
Rețeaua de sănătate Regina Maria & McCann PR, McCann Worldgroup: Internet’s Residency Exam
Samsung Electronics Romania & MSL The Practice: The Banknote Concert | dARe By Samsung
Spectrum Brands Romania, Remington & MSL The Practice: Get your YOU on!
Ursus & GMP PR: “Zero la mie” Mobile App with a social cause

Social Media

AmRest | Burger King & MSL The Practice, Publicis Romania, Zenith: The Welcome Home Whopper
Carrefour Romania & Graffiti PR: We grow Romania BIO, together!
Durex & Minio Studio: Durex Love Board
Pernod Ricard & Graffiti PR, Starcom, Digital Wand: Ballantine’s True Music Futures
Philips Sonicare & Graffiti PR, Ogilvy Romania: 1 Minute Challenge
PressOne & GMP PR: Long live the neighbour’s goat
Procter & Gamble & Graffiti PR, JAZZ Communication, Mediacom: Pampers preemies
Telekom România & V+O Communication: Valentine’s Day Breakup
Vodafone Romania Foundation & Next Advertising: The first “Thank You”

Internal communication

Groupe Renault Romania: Renault Bucharest Connected
LIDL & GMP PR: Family life is not what you expected. It‘s better
McDonald’s & Graffiti PR: Drive-Thru League
Michelin Romania: NextSTepMichelin
Philips Romania & Graffiti PR: Get Wellthy
Telekom Romania & V+O Communication: Cool Telekom

Employer Branding

British American Tobacco & Minio Studio: Jobs Translators
GlaxoSmithKline (GSK) & McCann PR: Take a Look
JYSK & GMP PR: Scandinavian style jobs
KPMG Romania & McCann PR: Open for Talent
Leroy Merlin Romania & BroHouse: Start with yourself
Libra Bank: Libra Energize – A life changing program
LIDL & GMP PR: LIDL Roman. Chose a job at home
LIDL & GMP PR: Share the LIDL Joy
Michelin Romania: NextSTepMichelin

Corporate Social Responsibility

ALIAT & HEINEKEN Romania & Conan PR: The National Day of Personal Alcohol Consumption Testing
AVON & GMP PR: The school of patients navigators
Carrefour Romania & Graffiti PR: We put a price on plastic
CEZ Vanzare & Rogalski Damaschin PR: DeCODE the #energyofthefuture!
IKEA Romania & MSL The Practice: The CEO Coalition for Gender Equality
Procter & Gamble (Ariel) & Graffiti PR: New Life for Old Clothes
Samsung Electronics Romania & MSL The Practice: The Backnote Concert | dARe By Samsung
Ursus & GMP PR: “Zero la mie” Mobile App with a social cause

Environmental communication

Apa Nova & Porter Novelli: Happy Ending Stories
Carrefour Romania & Graffiti PR: We put a price on plastic
Coca-Cola HBC & McCann PR: After Us, It’s On Us To Collect
EnergiaTa.org: The Prosumer’s Guide
Grupul CEZ, Neversea Festival & Rogalski Damaschin PR: Green power of Neversea
Restart Energy One: Electric Tour
Viitor Plus & Coca-Cola HBC & McCann PR: Recycling Map

Media Relations

Banca Comercială Română & Oxygen: The first intelligent banking
Carrefour Romania & Graffiti PR: We put a price on plastic
Coca-Cola Romania (Dorna) & McCann PR & Save The Children Romania – Cry for Life
Lidl Romania & Sustainability Embassy & Golin, Kubis, WOPA: 100 Romanians
Ministerul Afacerilor Externe & Conan PR: The Romania-France Season – “Forget about clichés!”
PressOne & GMP PR: Long live the neighbour’s goat
Red Cross Romania & McCann PR, McCann Worldgroup Romania, UM Romania: Broadcast for Blood. Donate Blood Constantly
Rock FM & Morning Glory by Razvan Exarhu & Donorium, Bucharest Blood Center, Rogalski Damaschin PR, Most Wanted: Romania has rocker blood
Samsung Electronics Romania & MSL The Practice: 10 years of Galaxy
Telekom Romania & V+O Communication: Mobil Nelimitat

Public Affairs, Advocacy, Lobby

Association for Combating Illicit Trade “Viitorul” (ACTIV) & The Public Advisors: National Day of Fighting Against Illicit Trade
EnergiaTa.org: Make Prosumers a Reality
JTI România & pastel: Anti-smuggling campaign      
OMV Petrom & Graffiti PR: Vocational Students League
Uber Romania & Conan PR: We need everyone! The story of those who take us home

NGOs

Asociația pentru Relații cu Investitorii la Bursa din România (ARIR): Launching the Romanian Investor Relations Association
EnergiaTa.org: Make Prosumers a Reality
Give Life A Chance Association & Ogilvy & Mather Advertising: Life hangs by a thread of hair
Happy Moms NGO & Brand alchemist: Business Kid
HOSPICE Casa Speranței & Tudor Communication: Give TIME
Red Cross Romania & McCann PR, McCann Worldgroup Romania, UM Romania: Broadcast for Blood. Donate Blood Constantly
Viitor Plus & McCann PR & Coca Cola: Recycling Map

Communication in the public sector

Carrefour Romania & Graffiti PR: We put a price on plastic
Grupul CEZ, Neversea Festival & Rogalski Damaschin PR: Green power of Neversea
Ministerul Afacerilor Externe & Conan PR: The Romania-France Season – “Forget about clichés!”
PressOne & GMP PR: Long live the neighbour’s goat
Rock FM & Morning Glory by Razvan Exarhu & Donorium, Bucharest Blood Center, Rogalski Damaschin PR, Most Wanted: Romania has rocker blood

Communication in financial sector

BCR & Conan PR: The most extensive financial education program in Romania
BCR & Conan PR: World’s largest financial literacy lesson – multiple venues
Mastercard: Cashless markets
Raiffeisen Bank & Rogalski Damaschin PR: A is for Ana
Raiffeisen Bank & Rogalski Damaschin PR: factory by Raiffeisen Bank
Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro, Season 1

Communication in medical sector

GSK Consumer Healthcare & McCann PR: Smile Romania
MedLife: The first LIVE heart intervention with a hologram from Romania
Reckitt Benckiser & MSL The Practice: For the right reasons
Red Cross Romania & McCann PR, McCann Worldgroup Romania, UM Romania: Broadcast for Blood. Donate Blood Constantly
Rețeaua de sănătate Regina Maria & McCann PR & McCann Worldgroup: Internet’s Residency Exam
Roche Romania & Deci se poate: When Easy Becomes Hard. Multiple Sclerosis.
Rock FM & Morning Glory by Razvan Exarhu with Donorium and Bucharest Blood Center & Rogalski Damaschin PR, Most Wanted: Romania has rocker blood

Tech PR

Samsung Electronics Romania & MSL The Practice: The Banknote Concert | dARe By Samsung
Philips Sonicare & Graffiti PR, Ogilvy Romania: 1 Minute Challenge
Telekom România & V+O Communication România: Mobil Nelimitat
Samsung Electronics Romania & MSL The Practice: Team Galaxy
Huawei Romania & Oxygen: Huawei P30 Pro Launch – Unseen Romania
Playstation & SmartPoint: This could be you!

Culture, Art

Amway România & 2activePR: Artistry Studio Gallery by Amway
Fundatia Calea Griviței & MullenLowe Profero: Grivita53 Eggs Festival
Mastercard & McCann, Golin: Mastercard Vibes
Ministerul Afacerilor Externe & Conan PR: The Romania-France Season – “Forget about clichés!”
Samsung Electronics Romania & MSL The Practice: dARe by Samsung – Unlock Museums Night
Samsung Electronics Romania & MSL The Practice: The Banknote Concert | dARe By Samsung
Transilvania Film: The Moromete Family: On the Edge of Time
UniCredit Bank & Graffiti PR: The Giving Tree

Fashion & Lifestyle

Procter & Gamble (Ariel) & Graffiti PR: I CAN because I POD
AVON & GMP PR: Looks like freedom
Beiersdorf Romania & FCB Bucharest: Nivea Men – The Bearded Men Calendar
Brico Depot & SmartPoint: Turning a house into a home
H&M Romania & MSL The Practice: H&M Summer Villa
Spectrum Brands Romania, Remington & MSL The Practice: Get your YOU on!

Sport & Entertainment

DHL Express Romania & MPG Romania, WefflerMark: DHL Carpathian Marathon at its 10th edition
Eurosport Romania & Graffiti PR: Eurosport – Fueling people’s passion for tennis
Grupul CEZ in Romania & Rogalski Damaschin PR: The Marathon Land
Horia Tecău & AFI Cotroceni & McCann PR: Kids Day on Ice
Juventus Academy & PiArt Vision: Education for Performance
Procter & Gamble (Head & Shoulders) & Graffiti PR: #HAIRomaniaSTYLE
Renault Romania & Republika: Renault – Pilots for the future
Sony Pictures Television & Oxygen: AXN “The Brave”

Budget-, Creativity+

Asociația Fapte & PREA PR Points: You are not obliged to. But it would be good if you did it.
Autism Voice & pastel: Autism Voice – communication campaign for the rebranding of the organization
Avenor College & Rogalski Damaschin PR: The future jobs were not invented yet
Fundatia Calea Grivitei & MullenLowe Profero: Grivita53 Eggs Festival
Red Cross Romania & McCannPR Romania, McCann Worldgroup Romania, UM Romania: Broadcast for Blood. Donate Blood Constantly
Rock FM & Morning Glory by Razvan Exarhu with Donorium and Bucharest Blood Center & Rogalski Damaschin PR, Most Wanted: Romania has rocker blood

Events

Coca-Cola Romania & McCann PR: Teen in 2019 | R2 Meeting
Coca-Cola Romania & McCann PR: Unstoppable | National Sales & Marketing Conference
Coca-Cola Romania & McCann PR: Gala Next Big Vlogger 2.0
Coca-Cola Romania (Dorna) & McCann PR & Save The Children Romania – Cry for Life
Iulius Town & Vitrina Advertising: Light up #TimișoaraTogether
KPMG Romania & McCann Profesional Communication: Open for Talent
Mastercard & McCann, Golin: Mastercard Vibes
MedLife & MSL The Practice: The first LIVE heart intervention with a hologram from Romania
Rețeaua de sănătate Regina Maria & McCann PR: A hospital for Cluj
Samsung Electronics Romania & MSL The Practice: 10 years of Galaxy.

PR In-House Team of the Year
Banca Comercială Română

Website, Intranet, Blog, Facebook, Instagram
Huawei Romania & Oxygen: Instagram: Huawei Mobile Ro
Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro. Season 1
Samsung Electronics Romania & MSL The Practice: Samsung Instagram Page

Internal newsletter
Apa Nova & MSL The Practice: The suppliers of trust

Annual report
REWE Romania, Penny Market & MSL The Practice: PENNY Market: The Future of Sustainability

Press kit
Coca-Cola Romania & McCannPR Romania, McCann Worldgroup Romania: Coke Specialty Launch | More than Retro KIT
MedLife & MSL The Practice: The first LIVE heart intervention with a hologram from Romania

External publications
EnergiaTa.org: The Prosumer’s Guide

Sponsorship
Mastercard & McCann, Golin: Mastercard Vibes
Samsung Electronics Romania & MSL The Practice: The Naknote Concert | dARe By Samsung

Video productions
Bitdefender: No Hack
Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro, Season 1

Gala Romanian PR Award va avea loc în data de 21 noiembrie, la JW Marriott. În afara premiilor pe categorii, juriul va acorda distincțiile Agency of the Year, PR Professional of the Year și Communicator of the Year.

Distincția „PR Innovator of the Year” este acordată de Telekom România și oferă vizibilitate proiectelor care prin inovația pusă în joc și excelența execuției trec dincolo de granițele comunicării obișnuite, de limitele actuale de practică și acceptare.

Pentru al șaselea an consecutiv, Raiffeisen Bank continuă acordarea disticției speciale „Best of PR Evaluation”, singura distincție din România care recunoaște excelența practicilor de evaluare în PR.

Romanian PR Award este susținut de Telekom Romania, partener principal, de partenerii – Raiffeisen Bank, Ursus Breweries, Coca Cola HBC, Banca Transilvania, MedLife, KFC, Grupul CEZ, Penny Market, de partenerii logistici – Domeniile Davidescu, 360Revolution, FedEx, JW Marriott – și de partenerii media – Revista Cariere, PR Romania, IQADS, Adhugger, CSR Romania și Zelist.

Despre organizator
Forum for International Communications este o organizație non-guvernamentală care cultivă în mediul comunicatorilor profesioniști standarde etice și de performanță ale profesiei de relații publice. Fundația organizează din 2003 Romanian PR Award, impus drept cel mai important eveniment de recunoaștere a excelenței în domeniul comunicării de afaceri din România. În martie 2006, Forum a inițiat programul CSR Romania cu scopul de a promova bunele practici în domeniul responsabilității sociale corporatiste, program afiliat la rețeaua europeană CSR Europe. În aprilie 2009, fundația a lansat portalul PR Romania, una dintre cele mai relevante publicații online de PR din Europa, conform Communications Director. Alături de parteneri din sectorul privat și public, Forum implementează din 2017 Carta Diversității din România.

București, 5 noiembrie 2019

Contact:
Dana Oancea
Forum for International Communications
dana.oancea@praward.ro