Agenție: Rogalski Damaschin Public Relations

Put Responsibility Into the Light

In 2017, Raiffeisen Bank conducted an „inside out” research process to identify its strengths and weekness’, seeking to uncover existing truths about the bank which could be amplified. Most of the employees and its clients perceived the bank as an organization where `you do things properly`. Following these findings, Raiffeisen Bank decided to shift its brand signature from „We Succeed Together” to „Proper Banking” and to launch a national debate about responsibility: of individuals, of brands and, ultimately, of society as a whole.

Put Responsibility Into the Light

In 2017, Raiffeisen Bank conducted an „inside out” research process to identify its strengths and weekness’, seeking to uncover existing truths about the bank which could be amplified. Most of the employees and its clients perceived the bank as an organization where `you do things properly`. Following these findings, Raiffeisen Bank decided to shift its brand signature from „We Succeed Together” to „Proper Banking” and to launch a national debate about responsibility: of individuals, of brands and, ultimately, of society as a whole.

The Helping Touch

More than 9,500 women in Romania are diagnosed with breast cancer every year, according to Globocan 2018. This means that every hour, one woman finds out she has breast cancer. Due to late diagnosis, a result of both poor preventive education and impaired access to screening programmes, about 8,000 women are subject to mastectomy every year. Apart from its physical implications, a mastectomy has a very high emotional impact.

Protect her wings

On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.

The Marathon of Oltenia 2017 – The blood hit

Since 2012, in the last weekend of August, the CEZ Group in Romania organizes in Râmnicu Vâlcea the Marathon of Oltenia, a sporting event dedicated both to amateurs and professionals.
The participation fees collected from those registered at the event are doubled by the CEZ Group in Romania and donated to a social cause meant to contribute to the consolidation and support of the Oltenia community.

Marathon runner’s gene, Oltenia’s Marathon 2018

The story of the Marathon of Oltenia began in 2012, as a social responsibility initiative of CEZ Group in Romania (one of the leading energy companies in the country) focusing on the needs of the local community where the company operates, and as an encouragement to live a healthy lifestyle. Each year, the money collected through registration fees is doubled by CEZ Group in Romania and donated to a social cause in Oltenia.

Protect her wings

On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.

Protect her wings

On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.

Protect her wings

On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.