Categorie: Crisis Communication

Black Monday

Telekom Romania has experienced in 2018 probably the worst crisis a telco could encounter, and for sure, the hardest until that moment on the local telecommunication market.

The Crisis of the (Un)Happy Chicken

On March 21st a woman uploaded a picture on Facebook showing a discolored chicken from Agricola after putting it in saline marinade, accusing the brand that it uses artificial colorants to make the chicken look better. The Facebook post had been shared 27,000 times in 12 hours, sparking negative comments as many angry people said we are poisoning them with artificial chemicals. The crisis was over after 48 hours after it began by communicating to our Facebook fan base the official reports from authorities that didn’t find anything wrong with the chicken meat. It was perfectly fine!

We put a price on plastic

The latest research discovered that there’s more microplastic 1000 feet down in the Pacific Ocean than there is in the Great Pacific Garbage Patch. Let’s zoom in – Romania, 2019. Only 14% of waste is recycled. Authorities are constantly changing the laws and passing on the responsibility, making it almost impossible for collectors to operate. Not recycled waste ends up in landfill, affecting clean waters, kid’s playgrounds, clean landfills for agriculture, beaches, even tap water.

Raluca vs Hollywood Multiplex

On a Sunday morning, the Hollywood Multiplex (HM) cinema “woke up” in the midst of a crisis. This occurred because Raluca Zdrobiș, a single mother as well as a blogger, stated that an employee of the cinema refused to sell her the Family package of tickets and called her and her kids “not a real family”. In 24 hours, her article is the most popular in the blogosphere, with an estimated reach of 350,000 persons (including influencers), who blame the brand and demand explanations.

SmartGeneration

Whether it is ridesharing (uberX), food delivery (UberEATS) or driverless technology, UBER’s mission is to offer viable alternatives to the personal cars and make urban mobility available to everyone, everywhere, at the push of a button. However, innovation brings change, and change is often feared, misunderstood or just not welcomed.

Rompetrol Kitchen

In 2017, Rompetrol has been faced with a series of negative articles that had no connection whatsoever with the company`s current activities. Old case files from the time of the previous owner, Dinu Patriciu, as well as two asset seizure actions, affected the image of the company. Most articles were published without the company`s position on the matter, and positive articles had low visibility.

The science of caring

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.