GDPReady!

Silver Award for Excellence 2018

Internal Communication

Coca-Cola HBC Romania & McCann PR

 

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GDPR got almost everybody scared, as it brought up a lot of new & sensitive information that needed to be 100% in place in a clear, non-negotiable deadline: 25th OF MAY. For a company like Coca-Cola HBC Romania, with over 1600 employees around the country and multiple internal processes involving direct-work with personal data, the consequences in case of GDPR non-compliance could’ve seriously impact the overall business. So when everybody seemed to be already an expert on the subject, we’ve decided to start simple, with the basics, from the core of what represents us best: OUR PEOPLE, the gatekeepers of always doing what’s right, not necessarily what’s easier.

CREATIVE IDEA

EDUCATE THROUGH THE POWER OF EXAMPLE

COMMUNICATION

1st > TEASING: MAKING EMPLOYEES AWARE OF GDPR IN A FRIENDLY, HUMOURISH WAY, by tapping into their usual habits – like sharing personal data when ordering online, for example. So we’ve wrapped up some GDPR principles in a fun and insightful way… as fortune cookies and delivered it inside a small food delivery box, to reinforce even better the habits insight.

2nd > EDUCATIONAL: TAILORED SESSIONS TO EACH AUDIENCE: Kick off newsletter, disseminated in hard copy to all employees, posters displayed inside offices, plants and warehouses, special Cleaning Day Challenge for all employees to clear their data bases, video graphic illustrating key GDPR info, broadcasted on all the video displays around the country & also working as support for the GDPR kick off meetings, dedicated GDPR corner as INFO point for employees, live meetings in Bucharest headquarter, skype broadcasted around all country offices, follow up quiz via e-mail for all employees.

3rd > WRAP-UP SESSION WITH A LOCAL TOUCH: VLAD GRIGORESCU, both a magician & mentalist. He can guess your thoughts, trick your mind and engage you in mindfulness. And this is exactly what he did during the GDPR

WRAP-UP meeting. To show everyone how easily you can find out personal data about someone, just by using the Internet or Google searching, we’ve deliberately chosen 2 targets/’victims’ working at CCHBC. Vlad researched them online and live tricked them & the rest of the audience during the activation. YES, he knew their daughters’ names, the employer of their husbands or where they were on holiday in July 2015, in detail.

Only by browsing their Social Media channels.

THE FEEDBACK WAS AMAZING: OUR ‘TARGETS’ AND THE OTHER ATTENDEES WERE SHOCKED TO SEE HOW A STRANGER COULD SO EASILY VERBALISE FACTS ANS STORIES ABOUT THEIR ‘PERSONAL’ LIFE.

EVALUATION

1600 EMPLOYEES reached through hardcopy & online support materials

  • 700 PEOPLE attended the GDPR LIVE SESSIONS
  • 300 of them participated to a follow-up quiz, post live-sessions
  • OUT OF THEM, +100 EMPLOYEES got all the answers right and participated to a lucky draw to win an anti-theft backpack as reward
  • The most efficient tactic of all: THE MAGICIAN STUNT, which managed to make everyone understand the great responsibility we all have when sharing (personal) information.

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