The kind of universal mega brand like ABSOLUT Vodka doesn’t need to develop local content or major brand acts in smaller markets like Romania, but for the first time in brand’s history, we had the opportunity to locally design the bottle wrapping for the iconic bottle, dedicated to the Romanian Centenary.
Organizație: Pernod Ricard
Romanians do enjoy consuming arts & culture, but they do not seek it in an active way.
In this equation, in 2018 entered ABSOLUT, the leading brand in the Imported Vodka category. This is a brand that breaths creativity, from selling it to the consumers to challenging the communication industry to prove creative skills repeatedly to live up to the Absolut brand legacy.