Samsung Electronics Romania

The QLife behind the perfect image

Personal cars in Romania represent over 80% of passenger traffic and electric vehicles are still less than 1% of the total number of cars in Bucharest – there are still important limitations when it comes to the high costs of these cars as well as the fast charging infrastructure available – as a result, extremely few people have access to such cars. We saw that as an opportunity to launch Uber Green in Romania, a fully electric ridesharing service, first as a pilot that would then be developed in partnership with authorities and carmakers. Sharing the road to a greener future.

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Samsung voice to women creators

The cultural context for women is one of struggle, being surrounded by a lot of pressure. They are preached to with messages disguised as help – “lean forward”, “you can have it all”, “focus on one thing.” But these messages don’t empower women – they generalize what a woman should aspire to, thereby denying her the power to decide for herself.

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