Agenție: Conan PR

The most extensive financial education program in Romania

In 2016, BCR launched ‘Școala de Bani’ (The School of Money) and from 2018 transformed it into the largest and most consistent financial education program in Romania, through courses for adults and young people in either companies, headquarters or schools, a mobile exhibition of financial education for children and a dedicated digital platform, all involving more than 1.000 financial education teachers, all BCR experts.

SmartGeneration

Whether it is ridesharing (uberX), food delivery (UberEATS) or driverless technology, UBER’s mission is to offer viable alternatives to the personal cars and make urban mobility available to everyone, everywhere, at the push of a button. However, innovation brings change, and change is often feared, misunderstood or just not welcomed.

UberGREEN Launch

Personal cars in Romania represent over 80% of passenger traffic and electric vehicles are still less than 1% of the total number of cars in Bucharest – there are still important limitations when it comes to the high costs of these cars as well as the fast charging infrastructure available – as a result, extremely few people have access to such cars. We saw that as an opportunity to launch Uber Green in Romania, a fully electric ridesharing service, first as a pilot that would then be developed in partnership with authorities and carmakers. Sharing the road to a greener future.

The Romania-France Season – “Forget about clichés!”

Born from a common political will, the Romania-France Season 2019 overlapped three important milestones for Romania: the Romanian Presidency of the EU Council, Romanian Centenary and 100 years since the end of the First World War. Seasons, or Cultural Years, are cultural diplomacy projects organized by France for more than 30 years, but Romania is the first European country to participate in this kind of bilateral partnership.

The Romania-France Season – “Forget about clichés!”

Born from a common political will, the Romania-France Season 2019 overlapped three important milestones for Romania: the Romanian Presidency of the EU Council, Romanian Centenary and 100 years since the end of the First World War. Seasons, or Cultural Years, are cultural diplomacy projects organized by France for more than 30 years, but Romania is the first European country to participate in this kind of bilateral partnership.