UniCredit took the leap and decided start a shared value platform, both a support for developing creative business in Romanian society and a corporate reputation asset with link to brand differentiation that could also create new business opportunities for the company.
The Bank for Creative Minds Read More »
The latest research discovered that there’s more microplastic 1000 feet down in the Pacific Ocean than there is in the Great Pacific Garbage Patch. Let’s zoom in – Romania, 2019. Only 14% of waste is recycled. Authorities are constantly changing the laws and passing on the responsibility, making it almost impossible for collectors to operate. Not recycled waste ends up in landfill, affecting clean waters, kid’s playgrounds, clean landfills for agriculture, beaches, even tap water.
A classroom like home Read More »
As a leading technology company, Mastercard is dedicated to consistent efforts to facilitate digitalization in Romania and inclusion via wide access to modern payments for everyone. While card payments are gaining ground year to year, some aspects of everyday life still seem to be cash-bound forever. However, this is not the case for monthly payment of building utilities anymore, because earlier this year, Mastercard launched Cashless Block – I want to pay my monthly building utilities by card!, the first platform in Romania that relieves people of the chore of always having to carry cash when visiting the administrator.
Earlier this year, Mastercard debuted its sonic brand identity, a comprehensive sound architecture that is aiming to reshape the paying experience. To introduce their new MOGO – musical logo to the public, the brand chose Electric Castle, Romania’s most famous music festival. But Mastercard’s DNA is priceless for everybody, and not everybody is at a music festival. We’re talking about the deaf community. In Romania, they are usually overlooked and have a hard time finding public events they can attend.
The latest research discovered that there’s more microplastic 1000 feet down in the Pacific Ocean than there is in the Great Pacific Garbage Patch. Let’s zoom in – Romania, 2019. Only 14% of waste is recycled. Authorities are constantly changing the laws and passing on the responsibility, making it almost impossible for collectors to operate. Not recycled waste ends up in landfill, affecting clean waters, kid’s playgrounds, clean landfills for agriculture, beaches, even tap water.
We put a price on plastic Read More »
Working at McDonald’s is a never-ending source of communication opportunities. So, at the end of 2016 we turned to the employees – the greatest communication channel of them all. We managed the entire campaign from a transparent angle, and because people were curious, McDonald’s employees answered their curiosities. For the first time, employees have become the voice of McDonald’s – and they’re a strong voice, indeed.
I work at McDonald’s. I learn at McDonald’s Read More »
The Romanian labour market has been facing multiple difficulties in the past few years in terms of employment, with the main affected industries being trade, tourism, retail and food service. There is a constant need for attracting new employees and, when it comes to McDonald’s, people are usually undecided whether to work with you or not. The mainstream opinion: „Working at McDonald’s is hard, exhausting and not very appealing”.
McDonald’s suits me Read More »
Lidl Romania has grown rapidly, and currently has more than 5,000 employees. To keep up that pace, we needed new human resources, as well as to build loyalty among existing employees. Thus, Lidl integrated brand communication, developed under the slogan ”You Deserve To Be Surprised”, with employer values, and launched ”Surprising People. Surprising Careers” – a corporate campaign meant to position Lidl as an employer.
Lidl. Surprising People. Surprising Careers Read More »
There is a famous saying in our office whenever we meet a hurdle in our day-to-day collaboration: “stop the pressure, we’ll find a solution, it’s not like we’re doing brain surgery”. This project gave us the possibility to actually say that yes, we, the PR team, are also “doing” brain surgery. Our challenge: how do we use technology to establish a national breakthrough in field of health/medicine? Our answer: Broadcast a brain surgery, live in 360-degree virtual reality.
Technology of tomorrow Read More »
Golin’s task was to devise a communication strategy and implementation to ensure widespread visibility around the new feature, so as to help boost beer can sales and ensure brand differentiation from competitors.
REGINA MARIA the Private Healthcare Network takes it upon itself to fight a bigger battle and to determine a legislative change in terms of fiscal taxation that would ease the manager’s decision in choosing medical subscriptions.
Health of the nation Read More »
Presently, Romania is facing the hardest workforce crisis in recent history making Kaufland face quite the business and HR challenge – how to get personnel on board even for those easy and lower level jobs like store worker.
The festival Jobs. How to start a career in retail by going to a festival? Read More »
