Internal Communication

Drive-Thru League

In an industry with high employee turnover, McDonald’s wanted to give its crew a confidence boost. Teamwork and good spirit are business drivers in hospitality business, so we sat down with the Operational and HR teams to design a program that would drive employee collaboration and also help increase sales.

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Cool Telekom

Telekom Romania was officially established in the year 2014 following a huge merge and rebranding process. Thousands of employees from different professional and cultural backgrounds were reunited under the DT brand. As expected, this was bound to create internal struggle. Employees were visibly affected by the recent developments on the market and simply found it difficult to understand why being part of Telekom is a great thing for their career and prospects.

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#NextStep@Michelin is an internal Employer Branding campaign meant to promote career mobility within Michelin; it derives from our employer brand promise (“Moving forward together”) of giving employees the opportunity to build a career inside Michelin, and not just to find a job.

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LIDL HQ. Coolest home for the coolest team

In 2018, Lidl was moving to new headquarters, a high-class building in terms of sustainability standards (Breeam Oustanding standard). At the same time, Lidl was in a process of transforming the leadership principles, the values, and the organizational culture. The new office building became the voice of Lidl as a brand, as an employer, as an innovator, all within the context of sustainability.

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Together for 20 years

The case study of Raiffeisen Bank’s “Together for 20 years” campaign – PR Awards Gold winner in 2017, for the “internal communication” category – is a detailed description of a complex and integrated internal communication campaign, that offers a valuable resource of know-how to all those interested, communication professionals as well as academia.

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You also… deserve to be surprised

In just five years, Lidl Romania expanded with more than 200 stores and four logistical centers. Since we are constantly developing, we needed to build customer loyalty and boost the engagement level among our main clients – Lidl employees. The transformation of brand communication by shifting focus towards the emotional aspect (You deserve to be surprised!) was an opportunity to change the tone-of-voice internally, and to launch an utterly unexpected campaign.

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GDPR got almost everybody scared, as it brought up a lot of new & sensitive information that needed to be 100% in place in a clear, non-negotiable deadline: 25th OF MAY. For a company like Coca-Cola HBC Romania, with over 1600 employees around the country and multiple internal processes involving direct-work with personal data, the consequences in case of GDPR non-compliance could’ve seriously impact the overall business. So when everybody seemed to be already an expert on the subject, we’ve decided to start simple, with the basics, from the core of what represents us best: OUR PEOPLE, the gatekeepers of always doing what’s right, not necessarily what’s easier.

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Renault Day 2017

Group Renault redesigned in 2017 the principles that stand at the core of the organization. In the same time, the new Dacia Duster was being launched and needed to be communicated in a balanced integration with the new corporate principles.
This context gave us the opportunity to reshape a classic internal event and turn it into an integrated communication tool that accessed Groupe Renault Romania people in the fastest possible way.

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