Agenție: GMP PR

Raluca vs Hollywood Multiplex

On a Sunday morning, the Hollywood Multiplex (HM) cinema “woke up” in the midst of a crisis. This occurred because Raluca Zdrobiș, a single mother as well as a blogger, stated that an employee of the cinema refused to sell her the Family package of tickets and called her and her kids “not a real family”. In 24 hours, her article is the most popular in the blogosphere, with an estimated reach of 350,000 persons (including influencers), who blame the brand and demand explanations.

The Entrepreneurship Museum

In 2017, CITR Group understood that saving the companies from bankruptcy and restoring them into the economic circuit is not enough. They had to address the stigma that entrepreneurs are facing when confronted with difficulties. We launched a corporate communication platform called “Second Chance”, in order to generate empathy towards entrepreneurs in distress and promote the Group’s expertise.

The Romanian Kitsch Museum

A brand new and hip museum, with an innovative theme, opens in the old center of Bucharest. Five months later into the campaign, the Romanian Kitsch Museum became one of the most popular destinations in Bucharest. We resorted to a non-conventional PR campaign inspired by the identity of the museum. The launch consisted of two actions: a tour for the media in the morning and a kitsch party in the evening.

The Sound of Helplessness

Unu si Unu NGO wanted to launch a campaign that would make a wider audience empathize with the situation of families with prematurely born children (known as preemies or premmies) and to announce a new initiative: the creation of the first multidisciplinary center for families with long-term hospitalized children.

Bank-speak for Everyone

In recent years, Romania has been facing a destabilization of the relationship between clients and banks, caused by the Romanians` lack of faith in banking institutions. Some of the main issues are the contracts and the lack of transparency when it comes to all clauses.

Long live the neighbour’s goat

The small publisher PressOne wanted to reach a much larger audience while changing Romanian society for the better and to influence the Romanian society mentality.

Long live the neighbour’s goat

The small publisher PressOne wanted to reach a much larger audience while changing Romanian society for the better and to influence the Romanian society mentality.

Long live the neighbour’s goat

The small publisher PressOne wanted to reach a much larger audience while changing Romanian society for the better and to influence the Romanian society mentality.

Long live the neighbour’s goat

The small publisher PressOne wanted to reach a much larger audience while changing Romanian society for the better and to influence the Romanian society mentality.

Long live the neighbour’s goat

The small publisher PressOne wanted to reach a much larger audience while changing Romanian society for the better and to influence the Romanian society mentality.