Categorie: Digital PR

Gillette SkinGuard – Confessions and irritations

With more than 100 years legacy in continuously innovating and developing new razors for a comfortable shave, Gillette was about to introduce in Romania a totally new product that targeted men with highly sensitive skin during shaving. This time, the product came with only two blades and a unique innovation – SkinGuard technology. In order to avoid confusion among consumers who have already been used with innovations around the precision blades, we set the main product benefit at the core of our launch campaign.

Life hangs by a thread of hair

One of the most affected patients in Romania are children suffering of cancer due to a poor health sector with no appropriate conditions for the little ones and with no involvement from authorities. The unfortunate consequence of this reality is that, in Romania, one of two children suffering of cancer is dying, while in Europe, 80% of those affected will eventually survive the disease.

Replate waste

Food waste is something people have been living with for a long time. Most might have overlooked it, though. The idea of the “Replate Waste” campaign was assembling a digital mechanism that transformed a general “infamous” individual deed (generating food waste basically almost every time you eat) into the inspiration for a creative process and, ultimately, a good deed. We turned to digital to make people part of a change: awareness on a global issue, on one hand, and support for a social cause, on the other.

Pampers says “Good night, concerns!”

The last couple of years haven’t been easy for Pampers. Although a dominant leader of the category, Pampers was losing ground with moms. By mid-2017, Pampers, whom before was a true love brand, started confronting with a lot of negative reactions from moms turning the brand’s Facebook page into a section of complaints.

We grow Romania BIO, together!

Investing in BIO agriculture is a concrete ACT FOR FOOD through which Carrefour provides healthy, high-quality food at fair prices, for consumers everywhere in the world. In Romania, only 1% of total agriculture production is BIO and the consumptions sums up only 2% of the retail market.

The science of caring

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

Internet’s Residency Exam

Self-diagnose often leads to self-medication, perpetuating a self-destructive behavior, so we wanted to educate and encourage a preventive health behavior by launching a challenge, with only one possible answer: a doctor’s education and experience cannot, under no circumstance, be replaced by online search.

The New World

In 2017, Ciuc decided to strengthen its premium positioning on the market through an innovative communication campaign, the New World (Lumea Noua).

Look, a stork!

With this campaign, ENEL and SOR have managed a premiere at European level: the first mobile application dedicated to a citizen science project aiming at implementing a stork census. Enel showed deep involvement in the welfare of the community and environment protection as it contributed both to securing the stork nests placed on electric poles thus protecting the storks from the danger of electrocution and to insuring proper function of the electric grid. The initiative has rapidly found its enthusiasts, and in the month while the pilot project was implemented, more than 8.000 storks have been identified.

The Banknote Concert | dARe By Samsung

A study initiated by the National Institute for Cultural Research and Information in 2018 shows that Romanians’ participation in cultural events such as classical music is only 13% throughout the country. The remaining 87% of Romanians admit that they have never been to a classical music event.