Brand PR - New products and services

H&M Summer Villa

In the midst of summer collection launches, the campaign had one purpose: to promote both regular and swimwear collections, and invite consumers to join H&M on a grand experience. The campaign had to tell a summer-long story that would strengthen H&M as a brand, drive traffic, conversion and purchase in online and physical stores. The right influencers had to be chosen in order to create engaging content and be relevant for both women and men.

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Gillette SkinGuard – Confessions and irritations

With more than 100 years legacy in continuously innovating and developing new razors for a comfortable shave, Gillette was about to introduce in Romania a totally new product that targeted men with highly sensitive skin during shaving. This time, the product came with only two blades and a unique innovation – SkinGuard technology. In order to avoid confusion among consumers who have already been used with innovations around the precision blades, we set the main product benefit at the core of our launch campaign.

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Absolut Romania Limited Edition

The kind of universal mega brand like ABSOLUT Vodka doesn’t need to develop local content or major brand acts in smaller markets like Romania, but for the first time in brand’s history, we had the opportunity to locally design the bottle wrapping for the iconic bottle, dedicated to the Romanian Centenary.

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UberGREEN Launch

Personal cars in Romania represent over 80% of passenger traffic and electric vehicles are still less than 1% of the total number of cars in Bucharest – there are still important limitations when it comes to the high costs of these cars as well as the fast charging infrastructure available – as a result, extremely few people have access to such cars. We saw that as an opportunity to launch Uber Green in Romania, a fully electric ridesharing service, first as a pilot that would then be developed in partnership with authorities and carmakers. Sharing the road to a greener future.

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The QLife behind the perfect image

Personal cars in Romania represent over 80% of passenger traffic and electric vehicles are still less than 1% of the total number of cars in Bucharest – there are still important limitations when it comes to the high costs of these cars as well as the fast charging infrastructure available – as a result, extremely few people have access to such cars. We saw that as an opportunity to launch Uber Green in Romania, a fully electric ridesharing service, first as a pilot that would then be developed in partnership with authorities and carmakers. Sharing the road to a greener future.

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