GOLIN

Food waste is something people have been living with for a long time. Most might have overlooked it, though. The idea of the “Replate Waste” campaign was assembling a digital mechanism that transformed a general “infamous” individual deed (generating food waste basically almost every time you eat) into the inspiration for a creative process and, ultimately, a good deed. We turned to digital to make people part of a change: awareness on a global issue, on one hand, and support for a social cause, on the other.

Replate waste Read More »

The communication campaign Future of Robots had the purpose of bringing awareness on MINDCRAFT as well as BRD`s partnership with FIRST Tech Challenge, in order to increase brand’s perception in the education area and among our target public, the youngsters.

BRD First Tech Challenge – Future of robots Read More »

The entire idea of the international campaign – Let’s wow – was translated and adapted locally, in order to be more relevant to the Romanian consumers and to engage a new type of target, less tackled by Lidl before: the youngsters.

LET’S Wow – Esmara by Heidi Klum Read More »

By creating a game of perspectives with “The Imaginary Detector” we showed how theatre can be a training tool for people who want to perceive the world with all its nuances and subtleties, people who want to understand life with all its intricacies.

The Imaginary Detector – Ideo Ideis Partnership Read More »

The national imprint was more than a brand statement, it was a manifest for promoting family values, bringing people together and making them feel empowered when they are next to their dear ones. Who would have thought that family meals have real, tangible effects on children and adults personal development, that its benefits are more than reuniting with our family, or who was curious enough to rediscover traditions and understand the history of family meals, so that could create so many wonderful opportunities in the future?

Taste the Joy of Home Read More »

Golin’s task was to devise a communication strategy and implementation to ensure widespread visibility around the new feature, so as to help boost beer can sales and ensure brand differentiation from competitors.

Clean Cans Read More »

Purcari Wineries is a Moldova-based company which, in late 2017, decided to list on the Bucharest Stock Exchange (BVB) through an initial public offering (IPO). Although a well-established enterprise with renowned brands in the Republic of Moldova and market leader in Romania on the premium segment, the corporate media presence of the company was limited.

Purcari Listing on the BVB Read More »

The entire idea of the “High school friends are forever” concept was to give an emotional twist to the annual fundraising KFC & Pizza Hut campaign “I want to go to high school” and to create a connection between beneficiaries (children), project ambassadors (bloggers, journalists, VIPs) and customers (donors).

High school friends are forever Read More »

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