2017

Vocational Romania

Two years ago, OMV Petrom looked for a solution to address a three-fold issue: on one hand, the company had an ageing workforce, with lack of skilled craftsmen affecting long term performance. On the other hand, with operations in 300+ communities, the company needed to create job alternatives to prevent mono-industrialism.

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Look, a stork!

With this campaign, ENEL and SOR have managed a premiere at European level: the first mobile application dedicated to a citizen science project aiming at implementing a stork census. Enel showed deep involvement in the welfare of the community and environment protection as it contributed both to securing the stork nests placed on electric poles thus protecting the storks from the danger of electrocution and to insuring proper function of the electric grid. The initiative has rapidly found its enthusiasts, and in the month while the pilot project was implemented, more than 8.000 storks have been identified.

Look, a stork! Read More »

I work at McDonald’s. I learn at McDonald’s

Working at McDonald’s is a never-ending source of communication opportunities. So, at the end of 2016 we turned to the employees – the greatest communication channel of them all. We managed the entire campaign from a transparent angle, and because people were curious, McDonald’s employees answered their curiosities. For the first time, employees have become the voice of McDonald’s – and they’re a strong voice, indeed.

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Lidl. Surprising People. Surprising Careers

Lidl Romania has grown rapidly, and currently has more than 5,000 employees. To keep up that pace, we needed new human resources, as well as to build loyalty among existing employees. Thus, Lidl integrated brand communication, developed under the slogan ”You Deserve To Be Surprised”, with employer values, and launched ”Surprising People. Surprising Careers” – a corporate campaign meant to position Lidl as an employer.

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SmartGeneration

Whether it is ridesharing (uberX), food delivery (UberEATS) or driverless technology, UBER’s mission is to offer viable alternatives to the personal cars and make urban mobility available to everyone, everywhere, at the push of a button. However, innovation brings change, and change is often feared, misunderstood or just not welcomed.

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The Romanian Kitsch Museum

A brand new and hip museum, with an innovative theme, opens in the old center of Bucharest. Five months later into the campaign, the Romanian Kitsch Museum became one of the most popular destinations in Bucharest. We resorted to a non-conventional PR campaign inspired by the identity of the museum. The launch consisted of two actions: a tour for the media in the morning and a kitsch party in the evening.

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The Sound of Helplessness

Unu si Unu NGO wanted to launch a campaign that would make a wider audience empathize with the situation of families with prematurely born children (known as preemies or premmies) and to announce a new initiative: the creation of the first multidisciplinary center for families with long-term hospitalized children.

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Bank-speak for Everyone

In recent years, Romania has been facing a destabilization of the relationship between clients and banks, caused by the Romanians` lack of faith in banking institutions. Some of the main issues are the contracts and the lack of transparency when it comes to all clauses.

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Together for 20 years

The case study of Raiffeisen Bank’s “Together for 20 years” campaign – PR Awards Gold winner in 2017, for the “internal communication” category – is a detailed description of a complex and integrated internal communication campaign, that offers a valuable resource of know-how to all those interested, communication professionals as well as academia.

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I vote for health

Designed as a flexible, integrated communication campaign, “I Vote for Health” used a diversified mix of communication to bring to the public attention both rational and emotional arguments, reflecting the vital need for rehabilitation of the Romanian healthcare system, marked by numerous shortcomings with a major impact on the population.

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Rompetrol Kitchen

In 2017, Rompetrol has been faced with a series of negative articles that had no connection whatsoever with the company`s current activities. Old case files from the time of the previous owner, Dinu Patriciu, as well as two asset seizure actions, affected the image of the company. Most articles were published without the company`s position on the matter, and positive articles had low visibility.

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Look, a stork!

With this campaign, ENEL and SOR have managed a premiere at European level: the first mobile application dedicated to a citizen science project aiming at implementing a stork census. Enel showed deep involvement in the welfare of the community and environment protection as it contributed both to securing the stork nests placed on electric poles thus protecting the storks from the danger of electrocution and to insuring proper function of the electric grid. The initiative has rapidly found its enthusiasts, and in the month while the pilot project was implemented, more than 8.000 storks have been identified.

Look, a stork! Read More »

You also… deserve to be surprised

In just five years, Lidl Romania expanded with more than 200 stores and four logistical centers. Since we are constantly developing, we needed to build customer loyalty and boost the engagement level among our main clients – Lidl employees. The transformation of brand communication by shifting focus towards the emotional aspect (You deserve to be surprised!) was an opportunity to change the tone-of-voice internally, and to launch an utterly unexpected campaign.

You also… deserve to be surprised Read More »

PANTENE OFFER STRENGTH

After several years with only few communication initiatives implemented, Pantene, one of the most loved beauty brands in the world, had a single-digit market share on the local market. P&G needed to take quick action to change the situation.

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Fighting tax evasion and the grey economy through electronic payments usage – The Cash Back Law

In March 2016, our client Mastercard challenged us to devise a communications strategy focused on supporting the implementation of a law project – dubbed by the media the “cash-back law” – that would support rapid cards acceptance infrastructure development by introducing as compulsory the acceptance of card payments at retailers with annual turnovers over EUR 10,000.

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Think BIGar

Started in 2015, the After Us platform sits at the heart of Coca-Cola HBC’s corporate responsibility agenda and is the consumer sustainability platform of the company. After Us is the embodiment of everything we hold dear: care for the community, keeping traditions alive and our love for the environment.

Think BIGar Read More »

Look, a stork!

With this campaign, ENEL and SOR have managed a premiere at European level: the first mobile application dedicated to a citizen science project aiming at implementing a stork census. Enel showed deep involvement in the welfare of the community and environment protection as it contributed both to securing the stork nests placed on electric poles thus protecting the storks from the danger of electrocution and to insuring proper function of the electric grid. The initiative has rapidly found its enthusiasts, and in the month while the pilot project was implemented, more than 8.000 storks have been identified.

Look, a stork! Read More »

The QLife behind the perfect image

Personal cars in Romania represent over 80% of passenger traffic and electric vehicles are still less than 1% of the total number of cars in Bucharest – there are still important limitations when it comes to the high costs of these cars as well as the fast charging infrastructure available – as a result, extremely few people have access to such cars. We saw that as an opportunity to launch Uber Green in Romania, a fully electric ridesharing service, first as a pilot that would then be developed in partnership with authorities and carmakers. Sharing the road to a greener future.

The QLife behind the perfect image Read More »

Renault Day 2017

Group Renault redesigned in 2017 the principles that stand at the core of the organization. In the same time, the new Dacia Duster was being launched and needed to be communicated in a balanced integration with the new corporate principles.
This context gave us the opportunity to reshape a classic internal event and turn it into an integrated communication tool that accessed Groupe Renault Romania people in the fastest possible way.

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Think BIGar

Started in 2015, the After Us platform sits at the heart of Coca-Cola HBC’s corporate responsibility agenda and is the consumer sustainability platform of the company. After Us is the embodiment of everything we hold dear: care for the community, keeping traditions alive and our love for the environment.

Think BIGar Read More »

In a Relationship

In a Relationship is part of Campania Respectului (Speak out against Domestic Violence), a project created along with Friends for Friends Foundation and dedicated to Romanian young adults, that puts the light on a delicate and sensitive aspect of high school life: the first love relations- what makes them work and what destroys them.

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Vocational Romania

Two years ago, OMV Petrom looked for a solution to address a three-fold issue: on one hand, the company had an ageing workforce, with lack of skilled craftsmen affecting long term performance. On the other hand, with operations in 300+ communities, the company needed to create job alternatives to prevent mono-industrialism.

Vocational Romania Read More »

Performance has a future

On the night of September 4, 2017 Romania was losing against Montenegro and missed the qualification to the 2018 World Cup. Yet another failure, as the last time we qualified for a World Cup was with Hagi leading the way for us at the 1998 (!) Coupe du Monde in France.
So, Gillette decided to team up with the Romanian Football Federation not as a sponsor of the National Team, but more as a supporter of the future of football in Romania.

Performance has a future Read More »

Taste the Joy of Home

The national imprint was more than a brand statement, it was a manifest for promoting family values, bringing people together and making them feel empowered when they are next to their dear ones. Who would have thought that family meals have real, tangible effects on children and adults personal development, that its benefits are more than reuniting with our family, or who was curious enough to rediscover traditions and understand the history of family meals, so that could create so many wonderful opportunities in the future?

Taste the Joy of Home Read More »

Performance has a future

On the night of September 4, 2017 Romania was losing against Montenegro and missed the qualification to the 2018 World Cup. Yet another failure, as the last time we qualified for a World Cup was with Hagi leading the way for us at the 1998 (!) Coupe du Monde in France.
So, Gillette decided to team up with the Romanian Football Federation not as a sponsor of the National Team, but more as a supporter of the future of football in Romania.

Performance has a future Read More »

The Creative Minds Platform

UniCredit Bank Romania designed a shared value program to address a business opportunity – an asset for brand differentiation& economic value. How? Through a platform supporting one of Europe’s fastest growing – but sadly one of Romania’s most undervalued sectors – the Cultural and Creative Industries.

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The Marathon of Oltenia 2017 – The blood hit

Since 2012, in the last weekend of August, the CEZ Group in Romania organizes in Râmnicu Vâlcea the Marathon of Oltenia, a sporting event dedicated both to amateurs and professionals.
The participation fees collected from those registered at the event are doubled by the CEZ Group in Romania and donated to a social cause meant to contribute to the consolidation and support of the Oltenia community.

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Health of the nation

REGINA MARIA the Private Healthcare Network takes it upon itself to fight a bigger battle and to determine a legislative change in terms of fiscal taxation that would ease the manager’s decision in choosing medical subscriptions.

Health of the nation Read More »

Health of the nation

REGINA MARIA the Private Healthcare Network takes it upon itself to fight a bigger battle and to determine a legislative change in terms of fiscal taxation that would ease the manager’s decision in choosing medical subscriptions.

Health of the nation Read More »

High school friends are forever

The entire idea of the “High school friends are forever” concept was to give an emotional twist to the annual fundraising KFC & Pizza Hut campaign “I want to go to high school” and to create a connection between beneficiaries (children), project ambassadors (bloggers, journalists, VIPs) and customers (donors).

High school friends are forever Read More »