Silver Award for Excellence

With this campaign, ENEL and SOR have managed a premiere at European level: the first mobile application dedicated to a citizen science project aiming at implementing a stork census. Enel showed deep involvement in the welfare of the community and environment protection as it contributed both to securing the stork nests placed on electric poles thus protecting the storks from the danger of electrocution and to insuring proper function of the electric grid. The initiative has rapidly found its enthusiasts, and in the month while the pilot project was implemented, more than 8.000 storks have been identified.

Look, a stork! Read More »

With more than 100 years legacy in continuously innovating and developing new razors for a comfortable shave, Gillette was about to introduce in Romania a totally new product that targeted men with highly sensitive skin during shaving. This time, the product came with only two blades and a unique innovation – SkinGuard technology. In order to avoid confusion among consumers who have already been used with innovations around the precision blades, we set the main product benefit at the core of our launch campaign.

Gillette SkinGuard – Confessions and irritations Read More »

The latest research discovered that there’s more microplastic 1000 feet down in the Pacific Ocean than there is in the Great Pacific Garbage Patch. Let’s zoom in – Romania, 2019. Only 14% of waste is recycled. Authorities are constantly changing the laws and passing on the responsibility, making it almost impossible for collectors to operate. Not recycled waste ends up in landfill, affecting clean waters, kid’s playgrounds, clean landfills for agriculture, beaches, even tap water.

We put a price on plastic Read More »

Self-diagnose often leads to self-medication, perpetuating a self-destructive behavior, so we wanted to educate and encourage a preventive health behavior by launching a challenge, with only one possible answer: a doctor’s education and experience cannot, under no circumstance, be replaced by online search.

Internet’s Residency Exam Read More »

UniCredit took the leap and decided start a shared value platform, both a support for developing creative business in Romanian society and a corporate reputation asset with link to brand differentiation that could also create new business opportunities for the company.

The Bank for Creative Minds Read More »

Telekom Romania has experienced in 2018 probably the worst crisis a telco could encounter, and for sure, the hardest until that moment on the local telecommunication market.

Black Monday Read More »

One of the most affected patients in Romania are children suffering of cancer due to a poor health sector with no appropriate conditions for the little ones and with no involvement from authorities. The unfortunate consequence of this reality is that, in Romania, one of two children suffering of cancer is dying, while in Europe, 80% of those affected will eventually survive the disease.

Life hangs by a thread of hair Read More »

Earlier this year, Mastercard debuted its sonic brand identity, a comprehensive sound architecture that is aiming to reshape the paying experience. To introduce their new MOGO – musical logo to the public, the brand chose Electric Castle, Romania’s most famous music festival. But Mastercard’s DNA is priceless for everybody, and not everybody is at a music festival. We’re talking about the deaf community. In Romania, they are usually overlooked and have a hard time finding public events they can attend.

Mastercard Vibes Read More »

While the tobacco industry is the second largest contributor to the Romanian government, cigarette smuggling holds 13.7% of the total consumption. 3.2 billion euros are paid by manufacturers to the state annually, yet about 700 million euros are lost to the black market.

Anti-smuggling campaign       Read More »

In the midst of summer collection launches, the campaign had one purpose: to promote both regular and swimwear collections, and invite consumers to join H&M on a grand experience. The campaign had to tell a summer-long story that would strengthen H&M as a brand, drive traffic, conversion and purchase in online and physical stores. The right influencers had to be chosen in order to create engaging content and be relevant for both women and men.

H&M Summer Villa Read More »

The kind of universal mega brand like ABSOLUT Vodka doesn’t need to develop local content or major brand acts in smaller markets like Romania, but for the first time in brand’s history, we had the opportunity to locally design the bottle wrapping for the iconic bottle, dedicated to the Romanian Centenary.

Absolut Romania Limited Edition Read More »

Encouraged by the international trend in lifestyle, the young and adult generation of Romanians declares its determination to adopt an environmentally friendly lifestyle, and the partnership between CEZ Group in Romania and Neversea does nothing more than to support its plan.

Green power of Neversea Read More »

The latest research discovered that there’s more microplastic 1000 feet down in the Pacific Ocean than there is in the Great Pacific Garbage Patch. Let’s zoom in – Romania, 2019. Only 14% of waste is recycled. Authorities are constantly changing the laws and passing on the responsibility, making it almost impossible for collectors to operate. Not recycled waste ends up in landfill, affecting clean waters, kid’s playgrounds, clean landfills for agriculture, beaches, even tap water.

We put a price on plastic Read More »

The latest research discovered that there’s more microplastic 1000 feet down in the Pacific Ocean than there is in the Great Pacific Garbage Patch. Let’s zoom in – Romania, 2019. Only 14% of waste is recycled. Authorities are constantly changing the laws and passing on the responsibility, making it almost impossible for collectors to operate. Not recycled waste ends up in landfill, affecting clean waters, kid’s playgrounds, clean landfills for agriculture, beaches, even tap water.

A classroom like home Read More »

As a leading technology company, Mastercard is dedicated to consistent efforts to facilitate digitalization in Romania and inclusion via wide access to modern payments for everyone. While card payments are gaining ground year to year, some aspects of everyday life still seem to be cash-bound forever. However, this is not the case for monthly payment of building utilities anymore, because earlier this year, Mastercard launched Cashless Block – I want to pay my monthly building utilities by card!, the first platform in Romania that relieves people of the chore of always having to carry cash when visiting the administrator.

Cashless Block Read More »

The latest research discovered that there’s more microplastic 1000 feet down in the Pacific Ocean than there is in the Great Pacific Garbage Patch. Let’s zoom in – Romania, 2019. Only 14% of waste is recycled. Authorities are constantly changing the laws and passing on the responsibility, making it almost impossible for collectors to operate. Not recycled waste ends up in landfill, affecting clean waters, kid’s playgrounds, clean landfills for agriculture, beaches, even tap water.

We put a price on plastic Read More »

Working at McDonald’s is a never-ending source of communication opportunities. So, at the end of 2016 we turned to the employees – the greatest communication channel of them all. We managed the entire campaign from a transparent angle, and because people were curious, McDonald’s employees answered their curiosities. For the first time, employees have become the voice of McDonald’s – and they’re a strong voice, indeed.

I work at McDonald’s. I learn at McDonald’s Read More »

On a Sunday morning, the Hollywood Multiplex (HM) cinema “woke up” in the midst of a crisis. This occurred because Raluca Zdrobiș, a single mother as well as a blogger, stated that an employee of the cinema refused to sell her the Family package of tickets and called her and her kids “not a real family”. In 24 hours, her article is the most popular in the blogosphere, with an estimated reach of 350,000 persons (including influencers), who blame the brand and demand explanations.

Raluca vs Hollywood Multiplex Read More »

In 2018, Raiffeisen Bank launched the pilot edition of “factory by Raiffeisen Bank”, the company`s first online financing competition, dedicated to start-ups. In 2019, Raiffeisen Bank wanted to develop the program in order to make it more attractive to the entrepreneurial community, thus positioning the brand as one that supports the start-up community. However, communicating this program came with several challenges, such as low awareness among Romanian entrepreneurs, the fact that Romania was going through a period of political turmoil and fiscal changes, plus the general perception that it would be difficult to obtain financing for one`s business idea.

factory by Raiffeisen Bank Read More »

In 2016, BCR launched ‘Școala de Bani’ (The School of Money) and from 2018 transformed it into the largest and most consistent financial education program in Romania, through courses for adults and young people in either companies, headquarters or schools, a mobile exhibition of financial education for children and a dedicated digital platform, all involving more than 1.000 financial education teachers, all BCR experts.

The most extensive financial education program in Romania Read More »

Food waste is something people have been living with for a long time. Most might have overlooked it, though. The idea of the “Replate Waste” campaign was assembling a digital mechanism that transformed a general “infamous” individual deed (generating food waste basically almost every time you eat) into the inspiration for a creative process and, ultimately, a good deed. We turned to digital to make people part of a change: awareness on a global issue, on one hand, and support for a social cause, on the other.

Replate waste Read More »

Telekom Romania was officially established in the year 2014 following a huge merge and rebranding process. Thousands of employees from different professional and cultural backgrounds were reunited under the DT brand. As expected, this was bound to create internal struggle. Employees were visibly affected by the recent developments on the market and simply found it difficult to understand why being part of Telekom is a great thing for their career and prospects.

Cool Telekom Read More »

#NextStep@Michelin is an internal Employer Branding campaign meant to promote career mobility within Michelin; it derives from our employer brand promise (“Moving forward together”) of giving employees the opportunity to build a career inside Michelin, and not just to find a job.

#NextSTep@Michelin Read More »

The Romanian labour market has been facing multiple difficulties in the past few years in terms of employment, with the main affected industries being trade, tourism, retail and food service. There is a constant need for attracting new employees and, when it comes to McDonald’s, people are usually undecided whether to work with you or not. The mainstream opinion: „Working at McDonald’s is hard, exhausting and not very appealing”.

McDonald’s suits me Read More »

Lidl Romania has grown rapidly, and currently has more than 5,000 employees. To keep up that pace, we needed new human resources, as well as to build loyalty among existing employees. Thus, Lidl integrated brand communication, developed under the slogan ”You Deserve To Be Surprised”, with employer values, and launched ”Surprising People. Surprising Careers” – a corporate campaign meant to position Lidl as an employer.

Lidl. Surprising People. Surprising Careers Read More »

Whether it is ridesharing (uberX), food delivery (UberEATS) or driverless technology, UBER’s mission is to offer viable alternatives to the personal cars and make urban mobility available to everyone, everywhere, at the push of a button. However, innovation brings change, and change is often feared, misunderstood or just not welcomed.

SmartGeneration Read More »

A brand new and hip museum, with an innovative theme, opens in the old center of Bucharest. Five months later into the campaign, the Romanian Kitsch Museum became one of the most popular destinations in Bucharest. We resorted to a non-conventional PR campaign inspired by the identity of the museum. The launch consisted of two actions: a tour for the media in the morning and a kitsch party in the evening.

The Romanian Kitsch Museum Read More »

Unu si Unu NGO wanted to launch a campaign that would make a wider audience empathize with the situation of families with prematurely born children (known as preemies or premmies) and to announce a new initiative: the creation of the first multidisciplinary center for families with long-term hospitalized children.

The Sound of Helplessness Read More »

In recent years, Romania has been facing a destabilization of the relationship between clients and banks, caused by the Romanians` lack of faith in banking institutions. Some of the main issues are the contracts and the lack of transparency when it comes to all clauses.

Bank-speak for Everyone Read More »

The last couple of years haven’t been easy for Pampers. Although a dominant leader of the category, Pampers was losing ground with moms. By mid-2017, Pampers, whom before was a true love brand, started confronting with a lot of negative reactions from moms turning the brand’s Facebook page into a section of complaints.

Pampers says “Good night, concerns!” Read More »

Investing in BIO agriculture is a concrete ACT FOR FOOD through which Carrefour provides healthy, high-quality food at fair prices, for consumers everywhere in the world. In Romania, only 1% of total agriculture production is BIO and the consumptions sums up only 2% of the retail market.

We grow Romania BIO, together! Read More »

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

The science of caring Read More »

How do you stand out as a new player on a market that is already over-saturated? Especially if you have a history as a brand who left the same market a few years ago? How do you create a memorable experience with your new entrance, and convince people that your brand is worth the effort? You do what other brands do not do. You create content for those who are happy you’re here, not for yourself. You adapt to their needs and desires. By speaking their language and putting consumers first, what might have been just another brand launch managed to reach over 19M people, got over 200k online interactions, and gathered thousands of people in line at the Burger King restaurant every day, for more than a week after the opening. Here is how we managed to have a memorable launch and hit a sales record on the first day after the opening.

The Welcome Home Whopper Read More »

In Romania there are a lot of disabled people that cannot use their hands. We do not have any statistics on this specific disability, but, for example, there are more than 30.000 wheelchair users at this moment and part of them cannot use their hands either.

The first “Thank You” Read More »

How do you transform something you cannot see, hardly understand even by specialists, in a relevant communication topic for your brand? Even more, follow-up on a successful campaign, which clearly showed what technology could do in a surgery room? You go further and experience some more with technology. More precisely, create the most detailed 3D model of a heart from Romania, then a human size reproduction of a heart intervention by using an advanced automatic virtual environment system, and get the most detailed & fully digital representation of how a heart intervention is actually done.

The first LIVE heart intervention with a hologram from Romania Read More »

How do you transform something you cannot see, hardly understand even by specialists, in a relevant communication topic for your brand? Even more, follow-up on a successful campaign, which clearly showed what technology could do in a surgery room? You go further and experience some more with technology. More precisely, create the most detailed 3D model of a heart from Romania, then a human size reproduction of a heart intervention by using an advanced automatic virtual environment system, and get the most detailed & fully digital representation of how a heart intervention is actually done.

The first LIVE heart intervention with a hologram from Romania Read More »

Self-diagnose often leads to self-medication, perpetuating a self-destructive behavior, so we wanted to educate and encourage a preventive health behavior by launching a challenge, with only one possible answer: a doctor’s education and experience cannot, under no circumstance, be replaced by online search.

Internet’s Residency Exam Read More »

In 2017, Raiffeisen Bank conducted an „inside out” research process to identify its strengths and weekness’, seeking to uncover existing truths about the bank which could be amplified. Most of the employees and its clients perceived the bank as an organization where `you do things properly`. Following these findings, Raiffeisen Bank decided to shift its brand signature from „We Succeed Together” to „Proper Banking” and to launch a national debate about responsibility: of individuals, of brands and, ultimately, of society as a whole.

Put Responsibility Into the Light Read More »

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

The science of caring Read More »

In 2017, Ciuc decided to strengthen its premium positioning on the market through an innovative communication campaign, the New World (Lumea Noua).

The New World Read More »

In just five years, Lidl Romania expanded with more than 200 stores and four logistical centers. Since we are constantly developing, we needed to build customer loyalty and boost the engagement level among our main clients – Lidl employees. The transformation of brand communication by shifting focus towards the emotional aspect (You deserve to be surprised!) was an opportunity to change the tone-of-voice internally, and to launch an utterly unexpected campaign.

You also… deserve to be surprised Read More »

In 2017, Raiffeisen Bank conducted an „inside out” research process to identify its strengths and weekness’, seeking to uncover existing truths about the bank which could be amplified. Most of the employees and its clients perceived the bank as an organization where `you do things properly`. Following these findings, Raiffeisen Bank decided to shift its brand signature from „We Succeed Together” to „Proper Banking” and to launch a national debate about responsibility: of individuals, of brands and, ultimately, of society as a whole.

Put Responsibility Into the Light Read More »

In 2016, Chris Simion-Mercurian, one of the most appreciated Romanian theatre directors, sold her grandmother’s home to pursue the dream of building the first Romanian private theatre from the ground up, after 72 years since in 1946, the engineer Liviu Ciulei has built for his son, the director Liviu Ciulei, the Nottara Theater. Since then, no such initiative has been replicated in Romania.

Grivita53 Eggs Festival Read More »

UniCredit Bank continues a decade old tradition and supports the largest cultural event in Romania – The Sibiu International Theatre Festival (FITS) – a major celebration of arts: 540 events and lots of sponsors, including 5 other banks. How could UniCredit brand activation stand out?

The Giving Tree Read More »

Romanians do enjoy consuming arts & culture, but they do not seek it in an active way.
In this equation, in 2018 entered ABSOLUT, the leading brand in the Imported Vodka category. This is a brand that breaths creativity, from selling it to the consumers to challenging the communication industry to prove creative skills repeatedly to live up to the Absolut brand legacy.

100 ABSOLUT Artists Read More »

GDPR got almost everybody scared, as it brought up a lot of new & sensitive information that needed to be 100% in place in a clear, non-negotiable deadline: 25th OF MAY. For a company like Coca-Cola HBC Romania, with over 1600 employees around the country and multiple internal processes involving direct-work with personal data, the consequences in case of GDPR non-compliance could’ve seriously impact the overall business. So when everybody seemed to be already an expert on the subject, we’ve decided to start simple, with the basics, from the core of what represents us best: OUR PEOPLE, the gatekeepers of always doing what’s right, not necessarily what’s easier.

GDPReady! Read More »

A study initiated by the National Institute for Cultural Research and Information in 2018 shows that Romanians’ participation in cultural events such as classical music is only 13% throughout the country. The remaining 87% of Romanians admit that they have never been to a classical music event.

The Banknote Concert | dARe By Samsung Read More »

Started in 2015, the After Us platform sits at the heart of Coca-Cola HBC’s corporate responsibility agenda and is the consumer sustainability platform of the company. After Us is the embodiment of everything we hold dear: care for the community, keeping traditions alive and our love for the environment.

Think BIGar Read More »

The communication campaign Future of Robots had the purpose of bringing awareness on MINDCRAFT as well as BRD`s partnership with FIRST Tech Challenge, in order to increase brand’s perception in the education area and among our target public, the youngsters.

BRD First Tech Challenge – Future of robots Read More »

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

The science of caring Read More »

Personal cars in Romania represent over 80% of passenger traffic and electric vehicles are still less than 1% of the total number of cars in Bucharest – there are still important limitations when it comes to the high costs of these cars as well as the fast charging infrastructure available – as a result, extremely few people have access to such cars. We saw that as an opportunity to launch Uber Green in Romania, a fully electric ridesharing service, first as a pilot that would then be developed in partnership with authorities and carmakers. Sharing the road to a greener future.

The QLife behind the perfect image Read More »

The entire idea of the international campaign – Let’s wow – was translated and adapted locally, in order to be more relevant to the Romanian consumers and to engage a new type of target, less tackled by Lidl before: the youngsters.

LET’S Wow – Esmara by Heidi Klum Read More »

On a Sunday morning, the Hollywood Multiplex (HM) cinema “woke up” in the midst of a crisis. This occurred because Raluca Zdrobiș, a single mother as well as a blogger, stated that an employee of the cinema refused to sell her the Family package of tickets and called her and her kids “not a real family”. In 24 hours, her article is the most popular in the blogosphere, with an estimated reach of 350,000 persons (including influencers), who blame the brand and demand explanations.

Raluca vs Hollywood Multiplex Read More »

Romania is a patriarchal country where men are anything but encouraged to be themselves. “You’re the tough sex, don’t cry, don’t share your feelings, get a “man” job, be tough, suck it up!” is a conversation in almost every family. The campaign idea: challenge these stereotypes and inspire Romanian men to be themselves through relatable stories.

Get your YOU on! Read More »

In 2019, AVON wanted to launch its biggest campaign of the year: Looks like freedom – an international platform with a speech about importance of authenticity, redefining the concept of beauty and breaking beauty standards.
Looks like freedom platform showed a whole new point of view on beauty for AVON: we wanted to be known as the aspirational attainable beauty brand for all.

Looks like freedom Read More »

A study initiated by the National Institute for Cultural Research and Information in 2018 shows that Romanians’ participation in cultural events such as classical music is only 13% throughout the country. The remaining 87% of Romanians admit that they have never been to a classical music event.

The Banknote Concert | dARe By Samsung Read More »

A study initiated by the National Institute for Cultural Research and Information in 2018 shows that Romanians’ participation in cultural events such as classical music is only 13% throughout the country. The remaining 87% of Romanians admit that they have never been to a classical music event.

The Banknote Concert | dARe By Samsung Read More »

The cultural context for women is one of struggle, being surrounded by a lot of pressure. They are preached to with messages disguised as help – “lean forward”, “you can have it all”, “focus on one thing.” But these messages don’t empower women – they generalize what a woman should aspire to, thereby denying her the power to decide for herself.

Samsung voice to women creators Read More »

H&M, the fashion democratizer brand present in Romania since 2011, has always been a benchmark of style in matters of communication also. With top entertainment global partnerships and campaign, H&M never actually developed a local comms campaign for the launch of a new collection in Romania. Until this summer. Our brief? Develop the first local campaign for the launch of the H&M summer collection. Our challenge? Make it BIG, whilst keeping it all online.

#HMStyleMap Read More »

By creating a game of perspectives with “The Imaginary Detector” we showed how theatre can be a training tool for people who want to perceive the world with all its nuances and subtleties, people who want to understand life with all its intricacies.

The Imaginary Detector – Ideo Ideis Partnership Read More »

Group Renault redesigned in 2017 the principles that stand at the core of the organization. In the same time, the new Dacia Duster was being launched and needed to be communicated in a balanced integration with the new corporate principles.
This context gave us the opportunity to reshape a classic internal event and turn it into an integrated communication tool that accessed Groupe Renault Romania people in the fastest possible way.

Renault Day 2017 Read More »

There is a famous saying in our office whenever we meet a hurdle in our day-to-day collaboration: “stop the pressure, we’ll find a solution, it’s not like we’re doing brain surgery”. This project gave us the possibility to actually say that yes, we, the PR team, are also “doing” brain surgery. Our challenge: how do we use technology to establish a national breakthrough in field of health/medicine? Our answer: Broadcast a brain surgery, live in 360-degree virtual reality.

Technology of tomorrow Read More »

TASK/OPPORTUNITY & PLANNING
It was the beginning of 2017. We were all happy, proud, and excited to start talking about the important news that surrounded REWE Romania. But, before doing so, we had to be well-prepared. Our responsibility was huge: we were the first retailer in Romania receiving the certification ISO 50001. So, we needed a detailed plan that would include all our stakeholders.

Taking care of Romania Read More »

Started in 2015, the After Us platform sits at the heart of Coca-Cola HBC’s corporate responsibility agenda and is the consumer sustainability platform of the company. After Us is the embodiment of everything we hold dear: care for the community, keeping traditions alive and our love for the environment.

Think BIGar Read More »

In a Relationship is part of Campania Respectului (Speak out against Domestic Violence), a project created along with Friends for Friends Foundation and dedicated to Romanian young adults, that puts the light on a delicate and sensitive aspect of high school life: the first love relations- what makes them work and what destroys them.

In a Relationship Read More »

The long terms efforts of Avon in the fight against breast cancer seemed to lag behind this harsh reality. We needed a new, braver approach, it was high time the discussion about breast cancer was both friendlier and firmer.

Cancel Cancer Read More »

The national imprint was more than a brand statement, it was a manifest for promoting family values, bringing people together and making them feel empowered when they are next to their dear ones. Who would have thought that family meals have real, tangible effects on children and adults personal development, that its benefits are more than reuniting with our family, or who was curious enough to rediscover traditions and understand the history of family meals, so that could create so many wonderful opportunities in the future?

Taste the Joy of Home Read More »

On the night of September 4, 2017 Romania was losing against Montenegro and missed the qualification to the 2018 World Cup. Yet another failure, as the last time we qualified for a World Cup was with Hagi leading the way for us at the 1998 (!) Coupe du Monde in France.
So, Gillette decided to team up with the Romanian Football Federation not as a sponsor of the National Team, but more as a supporter of the future of football in Romania.

Performance has a future Read More »

Golin’s task was to devise a communication strategy and implementation to ensure widespread visibility around the new feature, so as to help boost beer can sales and ensure brand differentiation from competitors.

Clean Cans Read More »

Education for Performance (Educație pentru Performanță) is a campaign carried out together with Juventus Academy București – a football academy for 5-13 years old children. The Academy’s vision is to prepare future champions which also educated people – There’s no place for champions where’s no education.

Education for Performance Read More »

The story of Oltenia’s Marathon (OM) began seven years ago, as a social responsibility initiative of CEZ Group in Romania. After noticing that the event is an opportunity for the participants to reunite with old friends and competitors, we set the concept for the 2019 edition in 2019 to strengthen the connection with the entire community formed around it – employees, participants, partners.

The Marathon Land Read More »

More than 9,500 women in Romania are diagnosed with breast cancer every year, according to Globocan 2018. This means that every hour, one woman finds out she has breast cancer. Due to late diagnosis, a result of both poor preventive education and impaired access to screening programmes, about 8,000 women are subject to mastectomy every year. Apart from its physical implications, a mastectomy has a very high emotional impact.

The Helping Touch Read More »

On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.

Protect her wings Read More »

Since 2012, in the last weekend of August, the CEZ Group in Romania organizes in Râmnicu Vâlcea the Marathon of Oltenia, a sporting event dedicated both to amateurs and professionals.
The participation fees collected from those registered at the event are doubled by the CEZ Group in Romania and donated to a social cause meant to contribute to the consolidation and support of the Oltenia community.

The Marathon of Oltenia 2017 – The blood hit Read More »

Romania is facing a social crisis, with steadily decreasing natality, demographic decline, and an unwanted top ranking in infant mortality and abortions across the EU. In 2018, Philips Avent, market leader in products for baby and toddlers, needed to tap into new opportunities to secure its decade-long leadership and further increase its share on a shrinking market. Graffiti PR created a brand campaign that regained followers, advocates and consumers by confronting Romanians’ cultural stereotypes regarding parenting.

The science of caring Read More »

The story of the Marathon of Oltenia began in 2012, as a social responsibility initiative of CEZ Group in Romania (one of the leading energy companies in the country) focusing on the needs of the local community where the company operates, and as an encouragement to live a healthy lifestyle. Each year, the money collected through registration fees is doubled by CEZ Group in Romania and donated to a social cause in Oltenia.

Marathon runner’s gene, Oltenia’s Marathon 2018 Read More »

REGINA MARIA the Private Healthcare Network takes it upon itself to fight a bigger battle and to determine a legislative change in terms of fiscal taxation that would ease the manager’s decision in choosing medical subscriptions.

Health of the nation Read More »

The entire idea of the “High school friends are forever” concept was to give an emotional twist to the annual fundraising KFC & Pizza Hut campaign “I want to go to high school” and to create a connection between beneficiaries (children), project ambassadors (bloggers, journalists, VIPs) and customers (donors).

High school friends are forever Read More »

Minio Studio started in 2016 as a strategic communication agency, with a keen appetite for digital projects. In less than two years, the agency reached Top Forbes on the 33rd position and almost tripled its team, up to 24 people. Though, the agency still needs to recruit talented people, with a strong digital expertise.

Storytelling in Digital – Minio recruitment campaign Read More »

Telekom Romania, one of the main players in the national telecommunication market, has adopted a courageous approach to its core business, constantly bringing new commercial offers that not only match those of the competition, but also disrupt the market. An example in this way was the campaign that Telekom launched in 2019, Mobil Nelimitat which introduced on the market for the first digital pre-to-postpaid card. It allows clients to activate their prepaid services or become subscribers in average in less than 5 minutes, through a completely digital experience.

Mobil Nelimitat Read More »

With over 26 years of healthcare expertise, Philips Sonicare strives to give consumers the confidence that their oral health is improved when using products designed and approved by dental professionals. On a market where the number of electric toothbrush users is on an ascending trend, there are still manual users who don’t trust them, but if they were to be convinced of their effectiveness, they would be inclined to switch to electric products.

1 Minute Challenge Read More »

With over 26 years of healthcare expertise, Philips Sonicare strives to give consumers the confidence that their oral health is improved when using products designed and approved by dental professionals. On a market where the number of electric toothbrush users is on an ascending trend, there are still manual users who don’t trust them, but if they were to be convinced of their effectiveness, they would be inclined to switch to electric products.

1 Minute Challenge Read More »

After its’ #freeyourhair campaign in 2017, when the brand generated a conversation between men and women on how to express themselves through hairstyles, Batiste took a next bold step in 2018 talking freely about self-expression and challenging beauty standards.

Batiste #FreeYourHair #FreeYourMind Read More »

On February 2017, MSD Romania, one of the most important pharmaceutical companies in our country and the producer of the anti-HPV vaccine, decided to launch an educational campaign on the topic of cervical cancer and other HPV related diseases. While the need for education on this topic was immediate, the subject was highly sensitive due to the one of the biggest immunization campaign failures in our country which was implemented in 2008 by the Health Ministry.

Protect her wings Read More »

Romania is one of the countries in the European Union most affected by the illicit trade. In countries where stopping this phenomenon was a zero priority for the Government, it drastically diminished with a positive impact on the state budget.

National Day of Fighting Against Illicit Trade Read More »

At the beginning of 2018, JYSK, the Scandinavian furniture retailer was planning to open about 150 new positions in Romania the following year. The company needed an employer branding campaign, aiming to position it on the labor market and to attract candidates for the positions soon to be opened.

Scandinavian style jobs Read More »

Libra Energize is an internal competition where teams composed of the bank’s employees compete, throughout one year, in very interesting sports competitions, such as: asphalt run or mountain run, biking, swimming, climbing, kayak, CrossFit, archery, gun shooting, rally etc.

Libra Energize – A life changing program Read More »

Avenor College is one the few top schools in Romania that have an international recognition, British Schools Overseas. In the first half or 2019, Avenor looked for a way to increase awareness, upon the fact that it is the school that aims to educate future leaders; therefore, it looks forward to finding smart and enthusiastic kids. In this context, our challenge was to creatively introduce parents (aged 30-40) to the teaching alternative Avenor College offers its students, one that focuses on the child`s emotional and psychological development, enhancing his passions.

The future jobs were not invented yet Read More »

Romania holds the last place in Europe by the number of blood donors: only 1.7% of Romanians donate blood, almost 10 times less than the Danes. The first half of 2019 was marked by an acute lack of blood: in the first quarter of this year, at the Blood Transfusion Center in Bucharest, the largest blood transfusion center in the country, registered 1,100 fewer donors than in the same period of 2018, while the need for current blood remains double. In this context, the morning show of ROCK FM – Morning Glory with Răzvan Exarhu initiated a campaign encouraging people to donate blood, constant and voluntary, in partnership with the blood Transfusion center of Bucharest and Donorium, an application that makes blood donation We started the campaign from the insight that people donate blood when they are triggered by an inner resort. That resort would be, in our case, the music. Music that can change the world, because music can change people, as artist Bono said.

Romania has rocker blood Read More »

Romania holds the last place in Europe by the number of blood donors: only 1.7% of Romanians donate blood, almost 10 times less than the Danes. The first half of 2019 was marked by an acute lack of blood: in the first quarter of this year, at the Blood Transfusion Center in Bucharest, the largest blood transfusion center in the country, registered 1,100 fewer donors than in the same period of 2018, while the need for current blood remains double. In this context, the morning show of ROCK FM – Morning Glory with Răzvan Exarhu initiated a campaign encouraging people to donate blood, constant and voluntary, in partnership with the blood Transfusion center of Bucharest and Donorium, an application that makes blood donation We started the campaign from the insight that people donate blood when they are triggered by an inner resort. That resort would be, in our case, the music. Music that can change the world, because music can change people, as artist Bono said.

Romania has rocker blood Read More »

Born from a common political will, the Romania-France Season 2019 overlapped three important milestones for Romania: the Romanian Presidency of the EU Council, Romanian Centenary and 100 years since the end of the First World War. Seasons, or Cultural Years, are cultural diplomacy projects organized by France for more than 30 years, but Romania is the first European country to participate in this kind of bilateral partnership.

The Romania-France Season – “Forget about clichés!” Read More »

Born from a common political will, the Romania-France Season 2019 overlapped three important milestones for Romania: the Romanian Presidency of the EU Council, Romanian Centenary and 100 years since the end of the First World War. Seasons, or Cultural Years, are cultural diplomacy projects organized by France for more than 30 years, but Romania is the first European country to participate in this kind of bilateral partnership.

The Romania-France Season – “Forget about clichés!” Read More »

Online risks and dangers often have a human face and they can not be prevented with just a cybersecurity software. As a tech company, Bitdefender studies human behavior in online to try to predict product trends and to act on all fronts, educating the audience and giving them the right tools for protection.

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The Jazz in the Park Fund is a project that works through and in the support of the local community. Through the “Nu ești obligat. Dar e bine să o faci. / You are not obliged to. But it would be good if you did it.” campaign, Fapte Association wanted to focus on the idea that, in order to make a change in the world, people need to start thinking in small circles: oneself, families and groups of friends, local communities and so on.

You are not obliged to. But it would be good if you did it Read More »

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